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Data can drive better marketing strategies and help make content more authoritative.

However, when data is interpreted incorrectly, it can lead marketers astray.

An infographic (below) from Geckoboard explores common data mistakes that should be avoided.

Specifically, it looks at 15 statistical fallacies that often lead to incorrect data analysis.

Check out the infographic:

Data fallacies to avoid infographic 

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji