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| How to Promote an Event People Can't Wait to Sign Up For |
| You've been planning the perfect event for months. Then comes the tricky part: cutting through all the other noise to reach the people you want to sign up and attend! How do you build the promotional excitement that makes your event "unmissable?" Join us for this webinar to find out. » |
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One Step at a Time!
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MarketingProfs B2B Forum On-Demand
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| Is your marketing unwittingly causing your audiences to tune out? Find the Red Thread author Tamson Webster shows you how to connect with them through storytelling. Stream her #MPB2B keynote—and the 41 other sessions and keynotes—when you register for last month's B2B Forum Online, now available on-demand. |
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| Profs Picks |
| sponsored |
| In sci-fi movies, advertisers put subliminal messages into their ad creative that somehow brainwash viewers into buying things. In reality, we rely on creative instincts, which usually works. Or does it? To find out, Marpipe put five sets of two ads in front of 750+ marketing professionals—from creatives to performance marketers to CMOs—and asked them to guess which of the two was the higher performer. It turns out that predicting ad performance is not marketers' strong suit: Most can predict winning digital ad creative only 52% of the time, the study found. It also found that the inability to predict ad creative performance is universal across marketing roles. Think you can do better? The original quiz is embedded within Marpipe's report so you can see what survey respondents were up against and test your own creative intuition. Read the full report to find out why advanced multivariate testing is a lot more reliable than creative instinct—until we invent those subliminal messages, that is. |
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| News You Can Use |
| Updates from around the industry |
| Madison Logic Enhances Integration With LinkedIn Ads to Enable Data-Driven Multichannel ABM Activation and Measurement MarTech Series |
| LottieFiles Raises $37M Series B Funding Led by Square Peg Capital PR Newswire |
| Qvantel and MATRIXX Software Partner to Unlock Digital-First Experiences for B2B Customers Yahoo Finance |
| Bizzabo Launches Event Experience Lab PR Newswire |
| Consensus Releases Turnkey ROI Tracking for Its Intelligent Demo Automation Platform PR Newswire |
| Bombora Featured as Part of New ABM Collection in the HubSpot App Marketplace EIN News |
| DoDo Group Raises €60M in Series B Funding FINSMES |
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