MarketingProfs Today

Wednesday, June 02, 2021

📋 Table of Contents

1. The Three New Rules of Content Experience

2. Why We're Doing ABM Completely Backward—And How to Fix It sponsored article

3. Why You Need to Take Domain Name Security Seriously

4. Modern Marketing: Innovation, Purpose & Growth sponsored webinar

5. Marketers' Biggest Struggles With Freelance Content Creators

6. There's a Master Class for That MarketingProfs training

Scroll down for more, including industry news, community goings-on, and other useful resources.

The Three New Rules of Content Experience
MarketingProfs article
The Three New Rules of Content Experience
A stellar content experience for your buyers can be transformative—both to their relationship with your company and to your own business outcomes. But the rules of content have changed. You'll need to know these three new rules of content experience. »
Why We're Doing ABM Completely Backward—And How to Fix It
sponsored article
Why We're Doing ABM Completely Backward—And How to Fix It
Are we doing ABM wrong? We align our account-based marketing efforts with target accounts that fit certain firmographics, but maybe we should first be finding out what they actually want. Learn more in this article. »
Why You Need to Take Domain Name Security Seriously
MarketingProfs article
Why You Need to Take Domain Name Security Seriously
Too many companies register multiple domain names—sometimes hundreds or thousands—and then forget about them. Losing track of you online real estate poses high risks to security and reputation. Here's why you should take domain name security seriously. »
sponsored webinar
Modern Marketing: Innovation, Purpose & Growth
The massive shift in customer-brand relationships has accelerated in the past 14 months. Can your marketing strategy meet customers' evolving expectations of brands? Help futureproof your brand—and job. Join this Reuters Events webinar on June 8, 11 AM Eastern. Register now (it's free!). »
Marketers' Biggest Struggles With Freelance Content Creators
Marketers' Biggest Struggles With Freelance Content Creators
Marketers say their biggest challenge with freelance content creators is the time they need to spend managing those freelancers and bringing them up to speed on brand guidelines, according to recent research. Check out findings from this study. »
There's a Master Class for That
MarketingProfs training
Need some help with strategy, CX, SEO, branding, or measurement? We've got you covered with our no-fluff Master Classes, designed by MarketingProfs and taught by some of the best B2B marketers around.
Learn more.
Afoot in the Neighborhood
MarketingProfs community goings-on
Our just-launched MarketingProfs Master Class consists of 13 bite-sized lessons to help you develop the financial acumen and measurement skills that you need to make smarter marketing decisions, impress your CFO and management team, and prove your value. Check it out!
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on. Including the most recent episode of The PRO Show with Ann Handley and Kerry O'Shea Gorgone!
A new MarketingProfs Master Class, just announced: "How to Build a Standout Brand." To stand out today, you have to start with a powerful brand. But the rules of brand-building have changed. Join Nick Westergaard to learn how to build a brand that gets noticed in today's distracted world.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: Positioning | Customer Experience (CX) | and Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
We've launched a suite of B2B consulting and content services—called MarketingProfs DNA (Defensible Net Advantage)—aligned with core marketing disciplines: positioning & messaging | customer experience | and demand generation. They're especially designed for marketers who have strategic work to do but don't have the time or team to ensure success. See how MarketingProfs can help.
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News You Can Use
Updates from around the industry
MarketsandMarkets Targets Becoming the First B2B Market Research Unicorn by Beefing Up Its Global Leadership Team The Street
Threekit Announces the Threekit Visual Configurator for Lightning B2B Commerce on Salesforce AppExchange PR Newswire
Jitterbit Buys B2B Integration Provider eBridge Connections PYMNTS
Bizconnect Launches First Global Business-to-Business Search Engine and Community MarTech
OrangeShine Hires Amelia To Automate IT Operation Services PR Newswire
Video E-Learning Platform for MENA Almentor Closes $6.5M Series B TechCrunch
Upcoming Events
[Webinar] Keys to Full-Funnel Digital Programs That Hold Attention and  Convert
60 minutes | sponsored by Integrate
[PRO Webinar] How to Lift the Three Drawbridges of Content Success
B2B Backstage with Jay Baer | 75 minutes
[Webinar] Trends Shaping the Consumer Experience in 2021
60 minutes | sponsored by Qualtrics
[Friday Forum] Virtual Event Strategy
3 live sessions | sponsored by Cvent
[Webinar] How to Craft a Marketing Strategy That Gives You a Sustainable Advantage
45 minutes | presented by Allen Weiss
[Webinar] Guide to Delivering Successful Hybrid Events
60 minutes | sponsored by ON24
[Online Event] MarketingProfs B2B Forum | Fall 2021
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