MarketingProfs Today
Together with programmatic advertising experts

Tuesday, June 21, 2022

📋 Table of Contents

1. Could NFTs Replace Your CRM Strategy?

2. The Average Compensation of B2B Tech CMOs

3. Streamline Your Data Processes to Drive Marketing Strategy sponsored webinar

4. Six KPIs Marketers Should Be Tracking

5. Bringing In Better Buyers MarketingProfs Working Webinar

Scroll down for more, including industry news, community goings-on, and other useful resources.

Could NFTs Replace Your CRM Strategy?
Could NFTs Replace Your CRM Strategy?
Do the potentials of blockchain technology go beyond the novelty of "owning" a digital piece of art? Perhaps. Future marketers could harness NFTs for functions typically associated with customer relationship management. »
Your Complete Guide to Contextual Advertising
In this new e-book you'll learn all about the resurfacing of contextual advertising, including how it works and the benefits of applying it to your programmatic campaigns. Get your guide today! »
The Average Compensation of B2B Tech CMOs
The Average Compensation of B2B Tech CMOs
Chief marketing officers in the B2B technology sector receive between $240,000 and $350,000 in annual cash compensation (salary plus bonus), on average, according to recent research. Check out the study findings. »
sponsored webinar
Streamline Your Data Processes to Drive Marketing Strategy
It's time to move away from third-party data and embrace first-party customer data. But what processes do you need in place to make the switch and nail your marketing strategy? We'll cover all that and more in this webinar. »
Six KPIs Marketers Should Be Tracking
Six KPIs Marketers Should Be Tracking
This infographic looks at six KPIs that provide valuable and actionable insights: customer acquisition cost, customer retention rate, MQL to SQL conversion rate, return on investment, website traffic, and customer lifetime value. Check out the infographic. »
Bringing In Better Buyers
MarketingProfs Working Webinar
Are your marketing and sales teams aligned? If not, you're leaving money on the table! Join sales enablement rockstar Pam Didner on Thursday for Creating Your Sales Enablement Plan, the third in her Working Webinar Series. You'll wrap the interactive session with your very own sales enablement plan. Working Webinar Series are exclusive to our PRO members!
Create your sales enablement plan
Profs Picks
Everything makes more sense in context, and it's the same for advertising. In fact, contextual advertising can boost user engagement 4-10x, according to StackAdapt data. Using contextual targeting removes the barriers coming from privacy regulations on behavioral targeting. And it's gotten even better: Modern contextual advertising uses AI and machine-learning to make it more effective and scalable. StackAdapt's guide also also contains two use cases for using contextual targeting in your own campaigns. So check out the e-book and give your programmatic ads a boost.
Afoot in the Neighborhood
MarketingProfs community goings-on
PRO members! How's this for an opportunity: On June 22 and 29, five MarketingProfs experts will be on-hand for FREE one-on-one 15-minute consultations. During our Office Hours With the Experts, Jeannie Walters, Nick Westergaard, Kenda Macdonald, Christopher S. Penn, and Allen Weiss will personally solve your most pressing dilemmas. Seats are limited, so book yours now!
A new Working Webinar Series has launched! Pam Didner, Sales Enablement consultant and bestselling author of Effective Sales Enablement, launched her all new hands-on series with Aligning Marketing and Sales.
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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News You Can Use
Updates from around the industry
Crowdvocate Raises $15M in Funding and Announces Rebrand to Support Strategic Vision of Creating the Customer-Led Growth Category in B2B MarTech Series
MediaVillage Introduces AvrioB2B Self-Publishing and Search Platform for Advertising-Supported Companies MarTech Series
Plum Launches as the World's First B2B Retail-Solutions Marketplace PR Newswire
B2B E-Commerce Platform Zoovu Raises $169M to Grow in US PYMNTS
Adobe Adds CDP Functionality for B2B Use Cases TechTarget
Denmark's Mazepay Receives Pan-European Payments License to Streamline B2B Purchases FinTech Futures
Upcoming Events
[Webinar] Do This, Not That: NEW Email Marketing Techniques Working for B2B Now
45 minutes | sponsored by Vidyard
[Webinar] How to Use Data to Drive Marketing Strategy and Streamline Processes
60 minutes | sponsored by Bounteous and Acquia
[Sales Enablement Working Webinar Series]
Session 3 | Creating Your Sales Enablement Plan
[Webinar] How (and Why) to Adopt the New Approach to Agile Marketing (Hint: It Works!)
45 minutes | sponsored by Aprimo
[Sales Enablement Working Webinar Series]
Session 4 | Keeping Sales Enablement Going
[Friday Forum] Customer Experience
3 live sessions | sponsored by ActiveCampaign

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