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Tuesday, June 22, 2021

📋 Table of Contents

1. The Value of a Traditional Marketing Mindset in a Digital World

2. Entertaining or Excessive? People's Perceptions of Various Ad Channels

3. 5 Strategies B2B Email Marketers Can Use to Stand Out in Crowded Inboxes sponsored webinar

4. 10 Interesting B2B Marketing Stats

5. The Definitive Guide to Online Proofing sponsored e-book

6. Yes, You Can Build a Brand That Stands Out! MarketingProfs Master Class

Scroll down for more, including industry news, community goings-on, and other useful resources.

The Value of a Traditional Marketing Mindset in a Digital World
article
The Value of a Traditional Marketing Mindset in a Digital World
In keeping up with ever-changing digital channels and techniques, are we forgetting the who, what, why, and when—the fundamentals—of marketing? We shouldn't abandon a traditional marketing mindset. Here's why. »
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Your Blueprint for Account-Based Marketing
ABM expert? First time ABM-er? In between? Wherever you are on your ABM journey—whether you need quick inspiration or a step-by-step guide for your first go-to-market campaign—this comprehensive guide to ABM has you covered. Download the e-book now. »
Entertaining or Excessive? People's Perceptions of Various Ad Channels
research
Entertaining or Excessive? People's Perceptions of Various Ad Channels
People of all ages have the most favorable impressions of television and email advertising, according to research. Check out findings from this study. »
sponsored webinar
5 Strategies B2B Email Marketers Can Use to Stand Out in Crowded Inboxes
As email volumes continue to rise, how can you make sure your email program drives the ongoing engagement—and revenue—you seek? How do you avoid being buried under all the inbox competition? See how you can stand out in the inbox. Register now (it's free). »
10 Interesting B2B Marketing Stats
infographic
10 Interesting B2B Marketing Stats
Did you know that 77% of B2B buyers don't talk to a salesperson until they have done their own research? That's one of the data points covered in this infographic from Growth Strategies 101. Check out the infographic. »
sponsored e-book
The Definitive Guide to Online Proofing
Dozens of email back and forth, hardcopy proofs, multiple design and collaboration systems... Are you still relying on outdated or siloed methods for producing, reviewing, and approving content? If so, you know all about the frustrations of content development and approval. There is a much better way. »
Yes, You Can Build a Brand That Stands Out!
MarketingProfs Master Class
Time is running out to get your ticket to the launch party of our upcoming Branding Master Class with Nick Westergaard. If you want to ask Nick your best questions and get on the path to becoming a branding expert, you won't want to miss this launch.
Get your ticket now.
Profs Pick
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Buyer intent data is absolutely crucial for a true account-driven go-to-market strategy. When that data is not collected properly, however, it can lead you off course and cause confusion across marketing and sales teams. Luckily, Terminus has put together a handy infographic guide for marketers to keep on hand as a reference on buyer intent data—what intent data is, where you can find it (safely), and why it's so useful to Marketing and Sales. Check out the infographic now!
Afoot in the Neighborhood
MarketingProfs community goings-on
A new MarketingProfs Master Class: "How to Build a Standout Brand." To stand out today, you have to start with a powerful brand. But the rules of brand-building have changed. Join Nick Westergaard to learn how to build a brand that gets noticed in today's distracted world.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: Positioning | Customer Experience (CX) | and Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
We've launched a suite of B2B consulting and content services—called MarketingProfs DNA (Defensible Net Advantage)—aligned with core marketing disciplines: positioning & messaging | customer experience | and demand generation. They're especially designed for marketers who have strategic work to do but don't have the time or team to ensure success. See how MarketingProfs can help.
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News You Can Use
Updates from around the industry
Songtradr Raises $US50M in Series D Funding Round The Street
Demandbase Expands Predictive Analytics Capabilities for ABX Cloud AIthority
SYSPRO Debuts B2B E-Commerce Tools for Manufacturers PYMNTS
GrowSari, a B2B Platform for Small Stores in the Philippines, Adds Investors TechCrunch
Sales Guidance Software Zilliant a Finalist for Innovation Award MarTechCube
WISeKey Launches Its New WISeID Cloud Storage Service Yahoo Finance
Tarsus Combines BizBash and Connect's Media Assets, Creating Event and Meeting Industry Powerhouse PR Newswire
Okratech Announces the Launch of Its Upcoming Freelancing Platform Yahoo Finance
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