MarketingProfs Today
Together with online visibility management platform

Thursday, July 14, 2022

📋 Table of Contents

1. Four Steps to Stronger Case Studies

2. Out-of-Home Advertising for B2B Marketing Success: Matthew O'Connor on Marketing Smarts

3. What Makes for a Great Experience? MarketingProfs Friday Forum

4. The Top 10 Content Marketing Influencers in 2022

5. We're Getting the Brand Back Together sponsored webinar

Scroll down for more, including industry news, community goings-on, and other useful resources.

Four Steps to Stronger Case Studies
Four Steps to Stronger Case Studies
Your case studies are probably boring, but don't panic. It's not the cases that are the problem; it's the way you're presenting them. Fix it with this four-step cure. »
Turn More Prospects Into Clients With Show-Stopping Pitches
$500,000 in new business? Nothing is impossible when you have unique market insights your competitors can only dream about. Here's how a UK agency used Semrush .Trends to create (and win!) show-stopping pitches. »
Out-of-Home Advertising for B2B Marketing Success: Matthew O'Connor on Marketing Smarts
Out-of-Home Advertising for B2B Marketing Success: Matthew O'Connor on Marketing Smarts
How can B2B marketers make use of out-of-home (OOH) advertising? Learn how to get started, tackle hurdles along the way, measure your success, and more from AdQuick CEO Matthew O'Connor. Read more and listen in. »
MarketingProfs Friday Forum
What Makes for a Great Experience?
You care about your people. After all, without your customers, you wouldn't have a business. But how do you ensure a great experience for them at every touchpoint along their journey? Don't miss these three unskippable presentations on great CX from top industry experts. »
The Top 10 Content Marketing Influencers in 2022
The Top 10 Content Marketing Influencers in 2022
Who are the must-follow content marketing experts? According to Semrush, the top content marketing influencer in 2022 is MarketingProfs' very own head of content, Ann Handley. Check out the infographic. »
We're Getting the Brand Back Together
MarketingProfs webinar
What do you do when the economy is uncertain? It's natural to focus on your budget, but don't forget to rock 'n roll with your brand! Join us to discover what strong brands do to survive—and thrive—during economic downturns. You'll walk away from this free webinar with your guide to the stairway to (brand) heaven. Today at 2pm ET!
Show me the way
Profs Picks
The "throwing everything at the wall to see what sticks" approach is dead—or it should be. You're not egging someone's house; you're targeting their front porch with a newspaper. To be confident in your business decisions, you have to back up your marketing strategy with trustworthy market data. Semrush .Trends gives you unique market intel your competitors only dream about: insights on the traffic to competitor websites, an instant overview of your target market, and insights on that market, including traffic size and trends, industry leaders, and target audience. Check it out now, and never fear your neighbors' wrath again.
Afoot in the Neighborhood
MarketingProfs community goings-on
You're probably familiar with the legendary Marketing Smarts Podcast, which recently passed its 500th episode (Whoa!). But did you know it now has its own YouTube show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out!
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
Did You Miss Us?
Recent MarketingProfs content
How to Write Persuasive Blog Posts: A Template »
How to Make B2B Content Less Boring: Julie Revelant on Marketing Smarts [Podcast] »
Gen Z Trends on YouTube: Three New Types of Creativity [Infographic] »
Six Ways to Use AI for B2B Growth »
The Social Media Platforms Used Most by Journalists »
The Five Layers of the Modern Martech Stack »
News You Can Use
Updates from around the industry
Fuel Cycle Introduces Over 5,000 App Integrations to Automate Workflows in Delta Testing PR Newswire
Dialectica Launches B2B Surveys Service in the Americas to Meet Demand for Real-Time, Informed Decision-Making Yahoo Finance
Demandbase Recognized for Standout Achievements in Martech and ABM at B2B Ignite London MarTech Series
GEODIS Completes Acquisition of Keppel Logistics The Paypers
Aliaswire Adds New B2B Bill Pay Capabilities PaymentsJournal
TIBCO Unlocks the Power of Master Data Management SaaS With New TIBCO Cloud EBX Business Wire
Upcoming Events
[Webinar] Your Secret to Weathering Economic Uncertainty
45 minutes | sponsored by BlueOcean
[Friday Forum] Customer Experience
3 live sessions | sponsored by ActiveCampaign
[Webinar] How to Audit Your Content and Website for SEO and Lead Generation
45 minutes | presented by Andy Crestodina
[Master Class Watch Party | Lessons 7–10]
Using Research for Content and Thought Leadership
[Webinar] Five Ways to Maximize Your Tradeshow ROI
45 minutes | sponsored by Cvent

Comments? Contact us.
Advertising/Sponsorship here or telephone 866-557-9625.
Read our Terms of Service here.

MarketingProfs LLC
1985 Riviera Dr, Ste 103-17
Mount Pleasant, SC 29464

Did someone who cares about you forward this to you? Subscribe here to get your own copy.