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Twitter is the go-to social network for journalists, but it isn't the top platform that the public turns to for news, according to recent research from the Pew Research Center.

The report was based on data from a survey conducted in February and March 2022 among 11,889 US-based journalists, as well as data from two nationally representative surveys of US adults.

Some 69% of journalists say Twitter is the social platform they use most or second most for their job.

However, among Americans overall, Facebook is the most widely used social platform for news (31% of US adults say they regularly get their news on Facebook).

Journalists' fave social platforms vs where adults get news

Twitter is used more by younger journalists; 83% of journalists ages 18 to 29 say it is one of their most commonly used social platforms for work compared with 45% of journalists ages 65 and older.

Instagram is also more popular with younger journalists compared with older journalists.

Journalists' social media use by demographic

The social media platforms that journalists use most often for work often vary depending on the type of news organization they work for.

For example, journalists who work for organizations that started in television news are much more likely to list Facebook as one of their most commonly used social media platforms compared with journalists who work for online organizations (67% versus 38%).

Journalists' use of social media by organization type

About the research: The report was based on data from a survey conducted in February and March 2022, among 11,889 US-based journalists as well as data from two nationally representative surveys of US adults.

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji