Your Secret to Weathering Economic Uncertainty

With rising inflation, supply chain disruptions, and talk of a potential recession... it's more important than ever to evaluate decisions around pricing, budgets, and strategies. But there's one—often overlooked—central theme that should be guiding your thinking and decision-making during times such as these... and that's your brand.

Because strong brands not only survive economic turmoil but also thrive during it... and afterward.

Join us to learn best-practices and brand-building strategies that'll help your organization continue to drive growth—even during times of unpredictability in the marketplace.

You'll learn:

  • What strong brands do differently during periods of economic upheaval or uncertainty to succeed
  • The most important brand factors to consider when making marketing decisions
  • Best-practices and strategies for brand-building


Liza Nebel

Liza Nebel—Founder and COO of BlueOcean
After driving brand and marketing strategies for some of the largest brands in the world—AT&T, Visa, American Express, and more—Liza founded BlueOcean to unlock human creativity through brand intelligence.


Sponsored by BlueOcean
BlueOcean is on a mission to revolutionize how marketing decisions are made in order to unlock human creativity. BlueOcean's always on-brand intelligence platform, Brand Navigator, combines subjective and objective data so you can extend brand intelligence across your entire business. By taking a fundamentally different approach to brand data and insights, we help CMOs and their teams unlock creativity, make more confident brand-led decisions, and build a brand strategy that drives business performance.
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  • Date: On-Demand — Access anytime!
  • Length: 45 minutes
  • Presenter: Liza Nebel
  • Sponsor: BlueOcean
  • Topic: Branding, Marketing Strategy, Measurement & Analytics
  • Price: $0


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