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Tuesday, July 19, 2022

📋 Table of Contents

1. The Secret Six-Ingredient Recipe for Perfectly Compliant Cookie Banners

2. Small Business Content Marketing Trends for 2022

3. Five Ways to Maximize Your Tradeshow ROI sponsored webinar

4. 16 Tips for Becoming a Better Content Writer

5. Learn How Data Becomes Marketing Intelligence sponsored report

6. Triple Your Sales Conversations MarketingProfs webinar

Scroll down for more, including industry news, community goings-on, and other useful resources.

The Secret Six-Ingredient Recipe for Perfectly Compliant Cookie Banners
The Secret Six-Ingredient Recipe for Perfectly Compliant Cookie Banners
Clicking "accept cookies" is an annoying but necessary step in the modern Web browsing experience. This article covers how to construct a site banner that is both compliant and (relatively) pain-free. »
Learn How to Deliver on the Bright Future of Streaming
Media choice has exploded. In the US alone, there are 817,000 video titles to choose from (as of Feb 2022). Growing streaming platform fragmentation means consumers are often overwhelmed. For more data and insights on streaming, download Nielsen's State of Play. »
Small Business Content Marketing Trends for 2022
Small Business Content Marketing Trends for 2022
Most small business owners and managers say they plan to increase or maintain their spend on content marketing over the next 12 months, according to recent research from Service Direct. Check out the study findings. »
sponsored webinar
Five Ways to Maximize Your Tradeshow ROI
Now that events are moving back to in-person, how can you make the most of the events you go to? What can you do to optimize your time on the tradeshow floor as well as ensure a positive ROI? Check out this free webinar to find out. »
16 Tips for Becoming a Better Content Writer
16 Tips for Becoming a Better Content Writer
How can you level-up your writing so that your content pieces resonate with audiences, compel action, and rank well in search? This infographic provides 16 tips from experts on how to become a better writer. Check out the infographic. »
sponsored report
Learn How Data Becomes Marketing Intelligence
Today's marketing leaders gather, prepare, and analyze data, then turn it into strategic rocket fuel. Download this report to find out what metrics they're paying attention to, how privacy laws are affecting the way they think about campaigns, and how they're letting their data lead the way. »
Triple Your Sales Conversations
MarketingProfs webinar
Marketing-qualified leads don't always turn into Sales-qualified leads. So how can you triple your Sales-qualified conversations? By using targeted content, automation, and a healthy dose of neuroscience. Join Kenda Macdonald to see how her team tripled the sales conversations for a global tech company—and how you can do the same! This free training session is live tomorrow at 12pm ET.
Teach me how!
Profs Picks
The people have spoken: Streaming is here to stay. An impressive 93% of people say they plan to keep or increase their video streaming services, whereas 91% of paid audio streaming customers say as much. But media consumers are more and more overwhelmed by too many platform choices, and they can no longer easily navigate the options to find what they want. As a marketer, how do you know where to reach them? Get data and insights from Nielsen's State of Play. Among the findings: despite cutting the cord from traditional cable, people still want the convenience of bundling; the TV set is a media mainstay, commanding a monthly reach of 96%; and live TV still has a reach of 90% per month—time spent with live TV is 2X that spent with connected devices. In the future, three factors will drive the success of streaming platforms and their advertisers: content, convenience, and cost. Learn more here.
Afoot in the Neighborhood
MarketingProfs community goings-on
You're probably familiar with the legendary Marketing Smarts Podcast, which recently passed its 500th episode (Whoa!). But did you know it now has its own YouTube show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out!
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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News You Can Use
Updates from around the industry
8x8 CPaaS Delivers No-Code Functionality to Enable Enterprises to Easily Build Engaging Customer Experiences Business Wire
Glassbox Brings In Over 190 Leadership Awards in the G2 Summer Report Glassbox
ZoomInfo Hires Bryan Law as Chief Marketing Officer Business Wire
B2B Revenue Growth Platform Novel Capital Announces Seed Extension Funding GlobeNewswire
Znode Launches 9.7.3 Release With More B2B And Customer Experience Capabilities MarTech Series
Vimeo Brings In New Marketing Chief as It Seeks to Grow B2B Presence The Business Journals
Upcoming Events
[Webinar] How to Audit Your Content and Website for SEO and Lead Generation
45 minutes | presented by Andy Crestodina
[Master Class Watch Party | Lessons 7–10]
Using Research for Content and Thought Leadership
[Webinar] Five Ways to Maximize Your Tradeshow ROI
45 minutes | sponsored by Cvent
[Webinar] What to Do When Your ABM Target Isn't Active Online
45 minutes | sponsored by Terminus
[Webinar] Keys to Driving Webinar Registrations in 2022
60 minutes | sponsored by ON24
[Friday Forum] Content Marketing
3 live sessions | sponsored by Aprimo

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