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Together with audience measurement, data & analytics leader
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| sponsored webinar |
| Five Ways to Maximize Your Tradeshow ROI |
| Now that events are moving back to in-person, how can you make the most of the events you go to? What can you do to optimize your time on the tradeshow floor as well as ensure a positive ROI? Check out this free webinar to find out. » |
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| sponsored report |
| Learn How Data Becomes Marketing Intelligence |
| Today's marketing leaders gather, prepare, and analyze data, then turn it into strategic rocket fuel. Download this report to find out what metrics they're paying attention to, how privacy laws are affecting the way they think about campaigns, and how they're letting their data lead the way. » |
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Triple Your Sales Conversations
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MarketingProfs webinar
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| Marketing-qualified leads don't always turn into Sales-qualified leads. So how can you triple your Sales-qualified conversations? By using targeted content, automation, and a healthy dose of neuroscience. Join Kenda Macdonald to see how her team tripled the sales conversations for a global tech company—and how you can do the same! This free training session is live tomorrow at 12pm ET. |
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| Profs Picks |
| sponsored |
| The people have spoken: Streaming is here to stay. An impressive 93% of people say they plan to keep or increase their video streaming services, whereas 91% of paid audio streaming customers say as much. But media consumers are more and more overwhelmed by too many platform choices, and they can no longer easily navigate the options to find what they want. As a marketer, how do you know where to reach them? Get data and insights from Nielsen's State of Play. Among the findings: despite cutting the cord from traditional cable, people still want the convenience of bundling; the TV set is a media mainstay, commanding a monthly reach of 96%; and live TV still has a reach of 90% per month—time spent with live TV is 2X that spent with connected devices. In the future, three factors will drive the success of streaming platforms and their advertisers: content, convenience, and cost. Learn more here. |
| Afoot in the Neighborhood |
| MarketingProfs community goings-on |
| You're probably familiar with the legendary Marketing Smarts Podcast, which recently passed its 500th episode (Whoa!). But did you know it now has its own YouTube show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out! |
| Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market Research, Branding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you. |
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| Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on. |
| A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line. |
| News You Can Use |
| Updates from around the industry |
| 8x8 CPaaS Delivers No-Code Functionality to Enable Enterprises to Easily Build Engaging Customer Experiences Business Wire |
| Glassbox Brings In Over 190 Leadership Awards in the G2 Summer Report Glassbox |
| ZoomInfo Hires Bryan Law as Chief Marketing Officer Business Wire |
| B2B Revenue Growth Platform Novel Capital Announces Seed Extension Funding GlobeNewswire |
| Znode Launches 9.7.3 Release With More B2B And Customer Experience Capabilities MarTech Series |
| Vimeo Brings In New Marketing Chief as It Seeks to Grow B2B Presence The Business Journals |
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