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B2B salespeople say their biggest challenge early in the sales cycle is personalizing their pitches to individual prospects, according to recent research from Lusha.

The report was based on data from a survey of 500 sales representatives who work for B2B firms with more than 50 employees.

Respondents say the top challenges they face at the start of the sales cycle are personalizing pitches to individual prospects (38% say they struggle with), qualifying leads (27%), and finding prospects (12%).

B2B sales reps' top challenges in starting a sales cycle

B2B sales reps say the things that take the biggest personal toll on them early in the sales cycle are being treated unkindly by disinterested prospects (30% cite), feeling unprofessional when reaching out to non-relevant prospects (28%), and getting frustrated with time wasted on administrative work (27%).

B2B sales reps' biggest personal tolls of the early sales cycle

B2B sales reps say they need the most help early in the sales cycle getting data about prospects to start the conversation (30% cite) and getting accurate contact information about leads (22%).

Parts of the early sales cycle sales reps say they need the most help with

About the research: The report was based on data from a survey of 500 sales representatives who work for B2B firms with more than 50 employees.

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji