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Together with audience measurement, data & analytics leader
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| sponsored webinar |
| Five Ways to Maximize Your Tradeshow ROI |
| Now that events are moving back to in-person, how can you make the most of the events you go to? What can you do to optimize your time on the tradeshow floor as well as ensure a positive ROI? Check out this free webinar to find out. » |
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| sponsored report |
| Learn How Data Becomes Marketing Intelligence |
| Today's marketing leaders gather, prepare, and analyze data, then turn it into strategic rocket fuel. Download this report to find out what metrics they're paying attention to, how privacy laws are affecting the way they think about campaigns, and how they're letting their data lead the way. » |
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See You in Boston?
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MarketingProfs B2B Forum
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| B2B Forum is returning in person (woot!), in Boston, in less than three months! And if you (and your team) are looking to 1) Get tactical, actionable insights that you can use to get results in 2022, 2023, and beyond, 2) Re-energize! and 3) Have smart conversations (and lots of laughs) with other B2B marketers, then you'll want to be there. But tickets are limited, so don't procrastinate. |
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| Profs Picks |
| sponsored |
| The people have spoken: Streaming is here to stay. An impressive 93% of people say they plan to keep or increase their video streaming services, whereas 91% of paid audio streaming customers say as much. But media consumers are more and more overwhelmed by too many platform choices, and they can no longer easily navigate the options to find what they want. As a marketer, how do you know where to reach them? Get data and insights from Nielsen's State of Play. Among the findings: despite cutting the cord from traditional cable, people still want the convenience of bundling; the TV set is a media mainstay, commanding a monthly reach of 96%; and live TV still has a reach of 90% per month—time spent with live TV is 2X that spent with connected devices. In the future, three factors will drive the success of streaming platforms and their advertisers: content, convenience, and cost. Learn more here. |
| Afoot in the Neighborhood |
| MarketingProfs community goings-on |
| We know that you know how unmissable the MarketingProfs B2B Forum is. Your manager... maybe not. Never fear: We've put together a special guide designed for convincing your boss to send you to Boston! Go grab it: Your Guide to Making the Case. |
| You're probably familiar with the legendary Marketing Smarts Podcast, which recently passed its 500th episode (Whoa!). But did you know it now has its own YouTube show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out! |
| Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market Research, Branding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you. |
| How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you! |
| Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on. |
| A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line. |
| News You Can Use |
| Updates from around the industry |
| Vendavo Acquires Market Medium, a Cloud-Based Rebate and Channel Management Solution Provider PR Newswire |
| Demandbase Is First to Unify Comprehensive Sales Intelligence and Account Engagement Insights for Sellers Yahoo Finance |
| OSF Digital Launches OSF Headless, a Collection of Headless Commerce Apps and Features PR Newswire |
| ZoomInfo Joins AWS Partner Network to Improve Data Delivery Through Data-as-a-Service Platform OperationsOS Yahoo Finance |
| B2B E-Commerce Firm Tradeling Teams With Amazon Payment Services PYMNTS |
| XOi and FieldConnect Integration Empowers Efficiency and Productivity for Field Service Providers PR Newswire |
| Danesco Launches Modern Self-Service Website Built and Designed by Whereoware Business Wire |
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