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Wednesday, July 20, 2022

📋 Table of Contents

1. How to Level-Up Your Content Marketing With a Topic-Cluster Plan

2. How to Perform a Competitive Analysis of the Mobile App Market

3. Five Ways to Maximize Your Tradeshow ROI sponsored webinar

4. The Most Important Considerations When Evaluating a New CRM

5. Learn How Data Becomes Marketing Intelligence sponsored report

6. See You in Boston? MarketingProfs B2B Forum

Scroll down for more, including industry news, community goings-on, and other useful resources.

How to Level-Up Your Content Marketing With a Topic-Cluster Plan
How to Level-Up Your Content Marketing With a Topic-Cluster Plan
Topic clusters arranged around a pillar page are SEO-friendly as well as helpful for keeping your website visitors from hopping off to learn more somewhere else. Here's how to create a topic-cluster content plan. »
Learn How to Deliver on the Bright Future of Streaming
Media choice has exploded. In the US alone, there are 817,000 video titles to choose from (as of Feb 2022). Growing streaming platform fragmentation means consumers are often overwhelmed. For more data and insights on streaming, download Nielsen's State of Play. »
How to Perform a Competitive Analysis of the Mobile App Market
How to Perform a Competitive Analysis of the Mobile App Market
The mobile app market may seem like an unruly landscape at times. But as is the case with every market, tapping into it requires research and competitive analysis. »
sponsored webinar
Five Ways to Maximize Your Tradeshow ROI
Now that events are moving back to in-person, how can you make the most of the events you go to? What can you do to optimize your time on the tradeshow floor as well as ensure a positive ROI? Check out this free webinar to find out. »
The Most Important Considerations When Evaluating a New CRM
The Most Important Considerations When Evaluating a New CRM
Ease of use is the top consideration for B2B firms when they evaluate new customer relationship management (CRM) solutions, according to recent research from Insightly and Ascend2. Check out the study findings. »
sponsored report
Learn How Data Becomes Marketing Intelligence
Today's marketing leaders gather, prepare, and analyze data, then turn it into strategic rocket fuel. Download this report to find out what metrics they're paying attention to, how privacy laws are affecting the way they think about campaigns, and how they're letting their data lead the way. »
See You in Boston?
MarketingProfs B2B Forum
B2B Forum is returning in person (woot!), in Boston, in less than three months! And if you (and your team) are looking to 1) Get tactical, actionable insights that you can use to get results in 2022, 2023, and beyond, 2) Re-energize! and 3) Have smart conversations (and lots of laughs) with other B2B marketers, then you'll want to be there. But tickets are limited, so don't procrastinate.
Get your ticket today!
Profs Picks
The people have spoken: Streaming is here to stay. An impressive 93% of people say they plan to keep or increase their video streaming services, whereas 91% of paid audio streaming customers say as much. But media consumers are more and more overwhelmed by too many platform choices, and they can no longer easily navigate the options to find what they want. As a marketer, how do you know where to reach them? Get data and insights from Nielsen's State of Play. Among the findings: despite cutting the cord from traditional cable, people still want the convenience of bundling; the TV set is a media mainstay, commanding a monthly reach of 96%; and live TV still has a reach of 90% per month—time spent with live TV is 2X that spent with connected devices. In the future, three factors will drive the success of streaming platforms and their advertisers: content, convenience, and cost. Learn more here.
Afoot in the Neighborhood
MarketingProfs community goings-on
We know that you know how unmissable the MarketingProfs B2B Forum is. Your manager... maybe not. Never fear: We've put together a special guide designed for convincing your boss to send you to Boston! Go grab it: Your Guide to Making the Case. 
You're probably familiar with the legendary Marketing Smarts Podcast, which recently passed its 500th episode (Whoa!). But did you know it now has its own YouTube show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out!
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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News You Can Use
Updates from around the industry
Vendavo Acquires Market Medium, a Cloud-Based Rebate and Channel Management Solution Provider PR Newswire
Demandbase Is First to Unify Comprehensive Sales Intelligence and Account Engagement Insights for Sellers Yahoo Finance
OSF Digital Launches OSF Headless, a Collection of Headless Commerce Apps and Features PR Newswire
ZoomInfo Joins AWS Partner Network to Improve Data Delivery Through Data-as-a-Service Platform OperationsOS Yahoo Finance
B2B E-Commerce Firm Tradeling Teams With Amazon Payment Services PYMNTS
XOi and FieldConnect Integration Empowers Efficiency and Productivity for Field Service Providers PR Newswire
Danesco Launches Modern Self-Service Website Built and Designed by Whereoware Business Wire
Upcoming Events
[Master Class Watch Party | Lessons 7–10]
Using Research for Content and Thought Leadership
[Webinar] Five Ways to Maximize Your Tradeshow ROI
45 minutes | sponsored by Cvent
[Webinar] What to Do When Your ABM Target Isn't Active Online
45 minutes | sponsored by Terminus
[Webinar] Keys to Driving Webinar Registrations in 2022
60 minutes | sponsored by ON24
[Friday Forum] Content Marketing
3 live sessions | sponsored by Aprimo

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