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Thursday, July 28, 2022

📋 Table of Contents

1. How B2B Marketers Can Avoid the Bane of Boring Content

2. A Privacy-First World Won't Hurt Your Customer Relationships, It Will Transform Them: Kipp Bodnar on Marketing Smarts

3. The World's Best B2B Conference Kindly Requests the Pleasure of Your Company MarketingProfs B2B Forum

4. What B2B Tech Marketers Are Doing in 2022

5. Going Beyond Digital: TV in Your Channel Mix sponsored

6. Drive Webinar Registrations in 2022 sponsored webinar

7. Atomic Power MarketingProfs Working Webinar series

Scroll down for more, including industry news, community goings-on, and other useful resources.

How B2B Marketers Can Avoid the Bane of Boring Content
article
How B2B Marketers Can Avoid the Bane of Boring Content
Data this, metrics that... it can be hard to harness basic creativity in the current marketing environment. This article argues for a return to design and a focus on interactive content to break up the monotony. »
sponsored
Make the Most of the New Event Marketing Opportunity
Let's face it: Events are business-critical. Visit Cvent's new resource hub, The New Event Marketing Opportunity, to learn how you can create a channel that delivers deep engagement while also reaching large audiences. Explore the hub now. »
A Privacy-First World Won't Hurt Your Customer Relationships, It Will Transform Them: Kipp Bodnar on Marketing Smarts
podcast
A Privacy-First World Won't Hurt Your Customer Relationships, It Will Transform Them: Kipp Bodnar on Marketing Smarts
How important is it to have a privacy-centered strategy in 2022? We chat with Hubspot's Kipp Bodnar about the state of data privacy, first-party data, becoming a more human-focused marketer, and more. Read more and listen in. »
The World's Best B2B Conference Kindly Requests the Pleasure of Your Company
MarketingProfs B2B Forum
The World's Best B2B Conference Kindly Requests the Pleasure of Your Company
Here's your long-deserved opportunity to leave your house, come to Boston, hang out for 2-3 days with likeminded marketers—and sharpen your skills, expand your knowledge, and get your career ready for whatever the future holds. B2B Forum is where today's B2B marketers gather for insights, networking, and laughs. This October let's hang out and learn together. »
What B2B Tech Marketers Are Doing in 2022
infographic
What B2B Tech Marketers Are Doing in 2022
B2B tech marketers are increasingly investing in brand marketing and are still struggling to measure ROI in 2022, according to an infographic from Jones PR. Check out the infographic. »
sponsored
Going Beyond Digital: TV in Your Channel Mix
Is it possible to build brand without sacrificing performance? Yes—but you might need to re-evaluate marketing channels beyond digital, such as TV. And before you say "TV's not for me," read up on a lesser-known path to success called All-Inclusive TV. The approach is so revolutionary, Marketing Architects wrote a book about it. Get your free copy now. »
sponsored webinar
Drive Webinar Registrations in 2022
In a digital-first world, webinars have redefined how we engage with our prospects and customers. But your webinars are only as successful as your ability to get people to attend them. It's time to find your audience. Learn how. »
Atomic Power
MarketingProfs Working Webinar series
What's the secret to more engagement, growing your audience, and pulling in leads on social media? Find out in our all-new Working Webinar series, Building Brand Trust Through Social Media. In the first of 4 LIVE sessions on Thursday, Aug 4, Instructor Zontee Hou will walk you through "atomizing" your best Web content for use on social, sharing the best-performing structures on different platforms, and more. Enroll now for all four sessions and explode your social media marketing results! This is a PRO-exclusive series. If you're not yet PRO, we invite you to join the community!
Blow up your social media
Profs Picks
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Events feel brand new again, and marketers should take it as an opportunity to rework their event marketing. Fortunately, Cvent's New Event Marketing Opportunity hub has everything you need, from learning how to engage your audience and activate your data to scaling your events. Attract and convert larger audiences while capturing their attention with captivating, insight-driven experiences; transform event engagement data into insights that quickly convert into revenue potential; and accelerate program growth with streamlined-yet-flexible processes that scale across teams and regions. Dust off your event marketing shoes and visit the hub now.
Afoot in the Neighborhood
MarketingProfs community goings-on
We know that you know how unmissable the MarketingProfs B2B Forum is. Your manager... maybe not. Never fear: We've put together a special guide designed for convincing your boss to send you to Boston! Go grab it: Your Guide to Making the Case. 
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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News You Can Use
Updates from around the industry
RollWorks Expands Journey Events, Further Enabling B2B Sellers to Leverage Vital Account Insights Within CRM Solutions MarTech Series
Drift Appoints Andrew Arocha as Chief Revenue Officer PR Newswire
Grovara's B2B Online Marketplace Expands Global Footprint, Demonstrates Strong Recurring Revenue Business Wire
Qonsent and Givsly Bring Performance Giving to Marketers PR Newswire
LinkedIn Goes Beyond Profiles to Launch B2B Marketing Community MediaPost
CIENCE Announces Brand New GO Data Product Availability PRWeb
Upcoming Events
JUL
28
[Webinar] Keys to Driving Webinar Registrations in 2022
60 minutes | sponsored by ON24
AUG
4
[Webinar] B2B Lead Gen: How to Boost SEO & PPC Conversions
60 minutes | sponsored by Northwoods
AUG
12
[Friday Forum] Content Marketing
3 live sessions | sponsored by Aprimo
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