Nearly two-thirds of B2B marketers are tasked with doing more than ever before when it comes to social media—and with the same resources and support they've always had. But here's a secret: You don't need more content to fuel your social media programs—you just need to take your best-performing content and adapt it.

In Atomizing and Adapting Content, the first interactive "mini-workshop" in our Building Brand Trust Through Social Media Working Webinar Series, digital marketing and social strategist Zontee Hou will walk you through how to identify your top-performing content and adapt it for multiple social channels. Result? Increased reach and community growth!

Join Zontee for this live, roll-up-your-sleeves session to learn:

  • The top-performing content formats
  • Why some formats may succeed on one channel and completely flop on another
  • How to identify your top-performing content and adapt it for different channels
  • What types of content engage B2B social media audiences the best
  • How to select the best "sound bites" and shareable elements from reports and white papers

If you're ready for your social media marketing content to make a real impact on your B2B brand reach and reputation (and not just your to-do list), register now for Atomizing and Adapting Content. Think of it as a mini-workshop complete with exercises, live peer discussions, and a downloadable workbook that will cover everything you learned. Get ready to turn on your mics and cameras, ask questions, and share with your peers!

Want even more B2B social media know-how that's more than your run-of-the-mill 101 advice? Join us for all four events in this Building Brand Trust Through Social Media Working Webinar Series. It's 100% designed to fire up your B2B social media program (while avoiding digital dumpster fires) without needing to chase each new "shiny object."

Be sure to register for each webinar individually:

August 4, 2022

Atomizing and Adapting Content

Learn to adapt your most popular content into bite-sized social media posts to engage your audience and strengthen your brand's reputation.


August 11, 2022

Sparking Conversation on Social Media

Hack the algorithm in your favor! Get more exposure to your social media posts and reach a wider audience by engaging your audience in conversation.


August 18, 2022

Programming Social Channels (Like a Streaming Service!)

Every social platform has its own audience—and own personality. Discover how to "program" your posts like a TV show to captivate the right audience.


August 25, 2022

Influencing the Influencers: A B2B Guide

Amplify the reach and authority of your brand on social media with Influencers. Get Zontee's "B2B Guide for Influencer Marketing" to ensure high influencer ROI and create repeatable, effective marketing campaigns.


August 4, 2022

Atomizing and Adapting Content

Learn to adapt your most popular content into bite-sized social media posts to engage your audience and strengthen your brand's reputation.


August 11, 2022

Sparking Conversation on Social Media

Hack the algorithm in your favor! Get more exposure to your social media posts and reach a wider audience by engaging your audience in conversation.


August 18, 2022

Programming Social Channels (Like a Streaming Service!)

Every social platform has its own audience—and own personality. Discover how to "program" your posts like a TV show to captivate the right audience.


August 25, 2022

Influencing the Influencers: A B2B Guide

Amplify the reach and authority of your brand on social media with Influencers. Get Zontee's "B2B Guide for Influencer Marketing" to ensure high influencer ROI and create repeatable, effective marketing campaigns.


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THIS PRO WEBINAR FEATURES:

Zontee Hou
KEYNOTE

Zontee Hou is the founder of Brooklyn-based digital marketing agency Media Volery, head of strategy for Jay Baer's Convince & Convert, and a professor in the graduate programs at Columbia University and the City College of New York. She's advised brands including Allstate Insurance, Oracle Marketing Cloud, and the International Monetary Fund, and has earned a PR News Platinum Award and a Forrester Groundswell Award.

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