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Tuesday, August 16, 2022

📋 Table of Contents

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1. How to Build a LinkedIn Employee Advocacy Program That Doesn't Fall Apart

2. How Comms and PR Work Is Changing

3. Using Event Tech to Empower Field Marketers sponsored webinar

4. Digital Audio Trends for 2022

5. Learn How Data Becomes Marketing Intelligence sponsored report

6. "When Does Season 3 Start?" MarketingProfs Working Webinar

Scroll down for more, including industry news, community goings-on, and other useful resources.

How to Build a LinkedIn Employee Advocacy Program That Doesn't Fall Apart
How to Build a LinkedIn Employee Advocacy Program That Doesn't Fall Apart
Enthused employees can have a huge effect on your company's reputation and bottom line, and excitement is easily built on LinkedIn. Here's how to use the social platform for employee advocacy. »
Discover Where TV Is Headed (Hint: Someplace You'll Want to Be)
Discover Where TV Is Headed (Hint: Someplace You'll Want to Be)
TV advertising is changing—and offering new branding and sales opportunities for marketers. We need to be able to take advantage of those changes, but it's tough to keep up with all that's new in TV. Stay in the know with informative weekly updates. »
How Comms and PR Work Is Changing
How Comms and PR Work Is Changing
More than three quarters of comms and PR professionals say their volume of work has increased over the past few years, according to recent research. Check out the study findings. »
sponsored webinar
Using Event Tech to Empower Field Marketers
Field marketing teams often use video conferencing platforms to move prospects down the sales funnel; however, attendees' experience can be vastly elevated by using data-driven and customizable event tech platforms that prove ROI. Join us to explore the ways such platforms can help field marketing teams drive more targeted quality leads.  »
Digital Audio Trends for 2022
Digital Audio Trends for 2022
This infographic looks at how the digital audio market is evolving, including which formats and technologies are on the rise. It also delves into the current state of digital audio advertising and explores how marketers can boost the impact of their audio campaigns. Check out the infographic. »
sponsored report
Learn How Data Becomes Marketing Intelligence
Today's marketing leaders gather, prepare, and analyze data, then turn it into strategic rocket fuel. Download this report to find out what metrics they're paying attention to, how privacy laws are affecting the way they think about campaigns, and how they're letting their data lead the way. »
"When Does Season 3 Start?"
MarketingProfs Working Webinar
When a show is so very good, you can't wait to get more. Now you can give the same feeling to your social media audience by tapping into the personality of each channel and programming your posts like a binge-worthy series! In Session 3 of Build Brand Trust Through Social Media, host Zontee Hou teaches you how to keep your social media audience engaged and coming back for more. Join the PRO community on Thursday at 12pm ET for this interactive workshop.
Tune in
Profs Picks
Imagine what your experience would be like if you always watched the same TV channel. Our marketing can get just as tiresome—and ineffective—if we ignore what marketing channels other than our default ones can do for us. Most performance-driven brands designate less than half their marketing budget to brand-building. Digital's short-term results made that approach possible—but only temporarily. Because a changing industry landscape is now making that approach unsustainable. So, does thinking long-term mean giving up marketing accountability? Absolutely not. But it does mean re-evaluating your media mix and the value of channels beyond digital—channels with the power to drive both brand and sales. Channels like TV. With All-Inclusive TV advertising, Marketing Architects invests its own money to produce, analyze, and optimize your TV campaign. All you pay for is media, helping you make a bold growth move at an extreme cost advantage. See how you, too, can drive both brand and sales.
Afoot in the Neighborhood
MarketingProfs community goings-on
We know that you know how unmissable the MarketingProfs B2B Forum is. Your manager... maybe not. Never fear: We've put together a special guide designed for convincing your boss to send you to Boston! Go grab it: Your Guide to Making the Case. 
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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News You Can Use
Updates from around the industry
Kaon Interactive Surpasses Growth Milestones as Demand for B2B Engagement Selling Soars Yahoo Finance
Khoros Promotes Chris Tranquill to Chief Executive Officer Business Wire
Integrate Publishes Precision Demand Marketing Book to Tackle Today’s Critical B2B Buying Shifts MarTech Series
Share of Search Council Establishes Presence in the U.S. PR Newswire
Datawisp Closes $3.6M Seed Round to Expand Its B2B No-Code Data Platform for Web3 and Web2 MarTech Series
B2B Commerce Platform Intershop Partners With Luminos Labs PYMNTS
Dibbs Announces Two C-Suite Hires Enhancing B2B Capabilities With Marketing and Compliance Leadership Business Wire
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