Much like the lineup of original shows on Netflix or Hulu, your social media accounts speak to different audiences. It's the nature of the platforms, their media formats, and the audiences they attract. It takes more than a one-size-fits-all, just-in-time approach to manage it all—especially if you want to compete for attention is a sea of social noise.

Join us for Programming Social Channels (Like a Streaming Service!) as digital marketing and social strategist Zontee Hou walks you through her methodology for planning and rolling out content and engagement programs like a TV series—with a unique voice suited for each platform, in a way that's manageable for any B2B business.

During this hands-on "mini-workshop"—complete with a workbook and live discussion—we'll discuss...

  • A framework for planning your content like a streaming service
  • How to develop social media "shows" based on your brand's content pillars and your community's wants and needs
  • Top-performing social media "shows" from B2B brands that you can use as a model for your own programming
  • Best practices for cross-promoting social media "shows" from one social platform to another

Ready to create social media posts that keep your audiences hooked and coming back like "must-see TV?" Then roll up your sleeves and join Zontee for Programming Social Channels (Like a Streaming Service!), a live event with exercises, instructor and peer discussions, and a takeaway workbook to cover everything you've learned. Get ready to turn on your mics and cameras, ask questions, and share with your peers!

Want even more B2B social media know-how that's more than your run-of-the-mill 101 advice? Join us for all four events in this Building Brand Trust Through Social Media Working Webinar Series. It's 100% designed to fire up your B2B social media program (while avoiding digital dumpster fires) without needing to chase each new "shiny object."

Be sure to register for each webinar individually:

August 4, 2022

Atomizing and Adapting Content

Learn to adapt your most popular content into bite-sized social media posts to engage your audience and strengthen your brand's reputation.


August 11, 2022

Sparking Conversation on Social Media

Hack the algorithm in your favor! Get more exposure to your social media posts and reach a wider audience by engaging your audience in conversation.


August 18, 2022

Programming Social Channels (Like a Streaming Service!)

Every social platform has its own audience—and own personality. Discover how to "program" your posts like a TV show to captivate the right audience.


August 25, 2022

Influencing the Influencers: A B2B Guide

Amplify the reach and authority of your brand on social media with Influencers. Get Zontee's "B2B Guide for Influencer Marketing" to ensure high influencer ROI and create repeatable, effective marketing campaigns.


August 4, 2022

Atomizing and Adapting Content

Learn to adapt your most popular content into bite-sized social media posts to engage your audience and strengthen your brand's reputation.


August 11, 2022

Sparking Conversation on Social Media

Hack the algorithm in your favor! Get more exposure to your social media posts and reach a wider audience by engaging your audience in conversation.


August 18, 2022

Programming Social Channels (Like a Streaming Service!)

Every social platform has its own audience—and own personality. Discover how to "program" your posts like a TV show to captivate the right audience.


August 25, 2022

Influencing the Influencers: A B2B Guide

Amplify the reach and authority of your brand on social media with Influencers. Get Zontee's "B2B Guide for Influencer Marketing" to ensure high influencer ROI and create repeatable, effective marketing campaigns.


THIS WEBINAR IS EXCLUSIVELY FOR PRO MEMBERS. UPGRADE TO PRO TODAY!

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THIS PRO WEBINAR FEATURES:

Zontee Hou
KEYNOTE

Zontee Hou is the founder of Brooklyn-based digital marketing agency Media Volery, head of strategy for Jay Baer's Convince & Convert, and a professor in the graduate programs at Columbia University and the City College of New York. She's advised brands including Allstate Insurance, Oracle Marketing Cloud, and the International Monetary Fund, and has earned a PR News Platinum Award and a Forrester Groundswell Award.

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