MarketingProfs This Week

Saturday, January 8, 2022

📋 Table of Contents

1. Top 3 B2B Marketing Predictions for 2022

2. Creating a Human and Relatable Voice for Your Marketing: Mark Schaefer on Marketing Smarts

3. Five Ways to Improve Content Quality Signals on Landing Pages

4. Three Costly Customer Experience Mistakes to Avoid

5. Marketer Survey: 5 Social Media Trends to Watch in 2022

6. How to Drive Key-Account Growth With Omnichannel Account-Based Marketing

7. Company Profits Squeezed? Here's How B2Bs Can Justify Raising Prices

8. How Americans Feel About Brand Email Newsletters

9. Do More With Less MarketingProfs PRO webinar

Scroll down for more, including industry news, community goings-on, and other useful resources.

Top 3 B2B Marketing Predictions for 2022
article
Top 3 B2B Marketing Predictions for 2022
Is there even a "normal" to go back in 2022? For B2B marketing, likely not, because digitization and changes in customer expectations are here to stay. »
Creating a Human and Relatable Voice for Your Marketing: Mark Schaefer on Marketing Smarts
podcast
Creating a Human and Relatable Voice for Your Marketing: Mark Schaefer on Marketing Smarts
Forget about any data or trends before March 2020, argues speaker and author Mark Schaefer. The business world has fundamentally changed, and the winners are companies that can make a personal connection by showing up human. Read more and listen in on this fascinating conversation. »
Five Ways to Improve Content Quality Signals on Landing Pages
article
Five Ways to Improve Content Quality Signals on Landing Pages
Quality is a nebulous concept that can be difficult to define. Not for Google: high-quality content for better search rank depends on specific factors that can be optimized. Here's how to do so for five of them. »
Three Costly Customer Experience Mistakes to Avoid
article
Three Costly Customer Experience Mistakes to Avoid
Where do you start when crafting your organization's CX? It helps to know what errors other companies are making. This article outlines three of the most costly mistakes. »
Marketer Survey: 5 Social Media Trends to Watch in 2022
infographic
Marketer Survey: 5 Social Media Trends to Watch in 2022
Which social media marketing trends will be big deals in 2022? To find out, Hootsuite surveyed 18,100 marketers around the world, spoke with industry leaders, and examined third-party data. Check out the infographic. »
How to Drive Key-Account Growth With Omnichannel Account-Based Marketing
article
How to Drive Key-Account Growth With Omnichannel Account-Based Marketing
An omnichannel ABM approach is now considered the most efficient B2B marketing strategy, resulting in higher win rates, shorter sales cycles, and bigger deals. Here's how to make it work for you. »
Company Profits Squeezed? Here's How B2Bs Can Justify Raising Prices
article
Company Profits Squeezed? Here's How B2Bs Can Justify Raising Prices
Price increases don't have to mean your customers' running away from you. Differentiation and open communication can help. Here are some strategic basics of raising prices. »
How Americans Feel About Brand Email Newsletters
research
How Americans Feel About Brand Email Newsletters
Most Americans say they believe email newsletters are a good way for brands to communicate with their customers, but most also say they believe brand newsletters are sometimes manipulative, according to recent research. Check out the study findings. »
Do More With Less
MarketingProfs PRO webinar
Instead of wasting your time endlessly creating new content, learn to do more with less. Join author, speaker, and brand consultant Nick Westergaard in Session 2 (of 4) of our Digital Brand Activation Working Webinar Series, available to PRO members only. One part workbook, one part webinar, 100% action-oriented.
Do more with less
Afoot in the Neighborhood
MarketingProfs community goings-on
Happy New Year, friends. We're ringing in 2022 with a brand new Digital Brand Activation Working Webinar series hosted by Nick Westergaard! Send your next campaign to the stratosphere with four hands-on sessions in January and February, beginning with Brains Before Budget on January 13.
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Fractional CMOMarket ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
Did You Miss Us?
Recent MarketingProfs content
How Americans Feel About Brand Email Newsletters »
Three Costly Customer Experience Mistakes to Avoid »
How to Pick the Right Website Color Scheme [Infographic] »
Company Profits Squeezed? Here's How B2Bs Can Justify Raising Prices »
Avoiding the Pitfalls of Reactive Marketing (Article 3 of 3) »
How to Get Record Results From a Video-Led ABM Program »
News You Can Use
Updates from around the industry
Cint Group AB Completes Acquisition of Lucid Holdings Cint
Force4 Technology Communications Launches B2B Tech Public Relations and Marketing Communications Agency Yahoo Finance
ON24 Announces New Integrations With Drift MarTech
Wavecrest and MassMutual Up Investment in Tier1 to Accelerate Development of Integrated Customer Journeys PR Newswire
Pay It Now Plans Offering to Accept Crypto for B2B PYMNTS
X0PA AI Raises $4.2M in Series A Funding to Scale AI-Powered Objective B2B Hiring and Selections Solution AIthority
Smartly.io Acquires Ad-Lib.io to Expand Creative Technology Across Channels Business Wire
Upcoming Events
JAN
13
[Webinar] How Marketers Are Using Conversation Intelligence and AI Today to Win in 2022
45 minutes | sponsored by Invoca
JAN
13
[Digital Brand Activation Series] Brains Before Budget
Working Webinar with Nick Westergaard | 60 minutes
JAN
14
[Friday Forum] Email Marketing
3 live sessions | sponsored by Vidyard
JAN
18
[Webinar] Fewer Random Acts of Content
45 minutes | presented by Kenda Macdonald
JAN
20
[Webinar] Create Content That Sales Loves (& Actually Uses!)
60 minutes | sponsored by Allego
JAN
20
[Digital Brand Activation Series] Do More With Less
Working Webinar with Nick Westergaard | 60 minutes
FEB
11
[Friday Forum] Future Trends
3 live sessions | sponsored by MNTN
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