Color choices are crucial for a website, influencing everything from brand recognition to purchasing.

So, how can you choose the right color scheme for your site?

An infographic (below) from WebsiteBuilderExpert, which is based on this guide, provides a four-step process for determining the perfect color combination.

The piece also looks at why website colors are important and provides tips for how to choose among different colors.

Check out the infographic:

How to choose a color for your website infographic 

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How to Pick the Right Website Color Scheme [Infographic]

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image of Ayaz Nanji

Ayaz Nanji is a writer, editor, and a content strategist. He is a co-founder of ICW Media and a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji