📋 Table of Contents

Saturday, November 13, 2021

📋 Table of Contents

1. Three Marketing Metrics to Stop Tracking—And What to Measure Instead

2. Time for an ABM Tune-Up: Seven Q4 Tips for B2B Marketers

3. 27 Useful Tools for Managing and Growing Your Blog

4. What B2B Marketers Need to Know About Core Web Vitals

5. Do Marketers Consider Accessibility When Crafting Email Campaigns?

6. Three Things CXOs Must Know to Stay Relevant

7. The New Business Climate for Marketing Agencies in 2021

8. Tis the Season—Strategy and Planning Season, That Is! MarketingProfs Master Class Watch Parties

Scroll down for more, including industry news, community goings-on, and other useful resources.

article

Three Marketing Metrics to Stop Tracking—And What to Measure Instead

Marketers love metrics, but they don't always track the ones that bring the most value to their company. Here are three examples of metrics that should be retired, and three that should replace them. »

article

Time for an ABM Tune-Up: Seven Q4 Tips for B2B Marketers

For B2B marketers, Q4 is when spending amps up to tap into remaining budget. To take advantage, tune-up your account-based marketing tactics. Follow these seven tips. »

infographic

27 Useful Tools for Managing and Growing Your Blog

This infographic from WebsiteSetup highlights 27 tools that can help your blog run better and grow faster. Check out the infographic. »

article

What B2B Marketers Need to Know About Core Web Vitals

For a website to rank high on Google, it has to meet certain performance standards. But what are those standards? This article breaks down Google's three core performance metrics. »

research

Do Marketers Consider Accessibility When Crafting Email Campaigns?

Marketers at enterprise companies are much more likely than marketers at small businesses to consider email accessibility factors when creating campaigns, according to recent research. Check out the study findings. »

article

Three Things CXOs Must Know to Stay Relevant

Now that customer experience drives such a large percentage of customer loyalty, many companies are appointing chief experience officers (CXOs) to manage CX across departments. Here are three things those CXOs should keep in mind. »

research

The New Business Climate for Marketing Agencies in 2021

This year has been better than last year for marketing agencies, with most finding more new business opportunities in 2021 compared with 2020, according to recent research. Check out the study findings. »

Tis the Season—Strategy and Planning Season, That Is!

MarketingProfs Master Class Watch Parties

Have you ever wanted to go to a marketing strategy party? Probably not. But we're having one anyway, and it's going to be awesome! Live Strategy Master Class Watch Parties with Q&A continue November 12 & 19. Join the party and smash your 2022 goals. FREE for PRO members.

Join Allen Weiss

Afoot in the Neighborhood

MarketingProfs community goings-on

Summer is over, but our summer series of "working webinars" is still available for PRO members on demand. Check out each hands-on resource: lead magnets, list-building, welcome campaigns, sales campaigns and pipelines, and nurture campaigns.

Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage), is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market Research, Branding, Analytics, Positioning & Messaging, Customer Experience, and Demand Generation, see how MarketingProfs can help you.

How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!

Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.

A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.

Did You Miss Us?

Recent MarketingProfs content

Three Marketing Metrics to Stop Tracking—And What to Measure Instead »

Your Buyers Start Their Journey in the Dark Funnel, and You Need to Be There When It Happens »

Do Marketers Consider Accessibility When Crafting Email Campaigns? »

27 Useful Tools for Managing and Growing Your Blog [Infographic] »

Micro-Conversions: What They Are and Why They Matter »

SEO, Sleeping Outside, and Super Tuscan Wine: Wil Reynolds on Marketing Smarts [Podcast] »

News You Can Use

Updates from around the industry

Demandbase Announces Collaboration With Microsoft B2B Customer Data Platform MarTech Series

LookinLA Amplifies B2B Marketing With Terminus Partnership MarTech Series

Dun & Bradstreet Announces Definitive Agreements to Acquire Eyeota and NetWise AIthority

Highspot and Corporate Visions Partner to Help Customers Turn Sales Strategy into Execution PR Newswire

Threekit Raises $35M to Fuel Growth of 3D Visual Commerce Platform MarTech Series

OneScreen.ai Adds $3M in Funding to Build First-of-Its-Kind Media Marketplace Business Wire

Qupital Secures $150M Round to Accelerate Global Expansion and B2B 'Buy Now, Pay Later' Product AIthority

Vimeo Snaps Up AI Video Startup Wibbitz and 'Shoppable' Video Tech Maker Wirewax to Expand Enterprise Video Tools TechCrunch

Upcoming Events

NOV

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DEC

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B2B Backstage with Wil Reynolds | 75 minutes

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