MarketingProfs This Week

Saturday, December 10, 2022

📋 Table of Contents

1. What Third-Party Cookies' Delayed Demise Means for Marketers

2. B2B Revenue Marketing and Closing the Credibility Gap

3. DIY vs. Professional Video Production: A Brief Guide

4. How Much Content Marketers Make: Salaries for Seven Positions

5. How to Build Marketing Automation Campaigns That Prompt Desired Behaviors From Your Leads

6. The Types of Social Media Content Employees Are Most Likely to Share

7. The Four Pillars of a Great Blog

8. Hundreds of B2B Insights Are Disappearing Soon! MarketingProfs B2B Forum On-Demand

Scroll down for more, including industry news, community goings-on, and other useful resources.

What Third-Party Cookies' Delayed Demise Means for Marketers
article
What Third-Party Cookies' Delayed Demise Means for Marketers
A few months ago, Google announced a delay to its blocking of third-party cookies... again. We keep preparing, and the deadline keeps getting pushed back. Given that additional time, how should we be spending it? »
B2B Revenue Marketing and Closing the Credibility Gap
podcast
B2B Revenue Marketing and Closing the Credibility Gap
Jim McHugh and host George B. Thomas discuss the differences between revenue marketing and lead-driven marketing, hurdles to watch for when transitioning to a revenue-based model, and the nature of the credibility gap (and how to close it). Read more and listen in. »
DIY vs. Professional Video Production: A Brief Guide
article
DIY vs. Professional Video Production: A Brief Guide
We've all seen them: videos that really should have had professional production value. The lighting is bad, there's a broom in the background, or a dog is barking off-screen. But what about when DIY video works fine? This article breaks down the differences. »
How Much Content Marketers Make: Salaries for Seven Positions
research
How Much Content Marketers Make: Salaries for Seven Positions
How much do content marketers make in 2022? To find out, Managing Editor surveyed 305 content marketers, most of whom are based in the United States. Check out the study findings. »
How to Build Marketing Automation Campaigns That Prompt Desired Behaviors From Your Leads
article
How to Build Marketing Automation Campaigns That Prompt Desired Behaviors From Your Leads
This article explores why it's important to build campaigns that elicit the behaviors you wish to see your leads displaying, and how to do that effectively— through marketing automation. »
The Types of Social Media Content Employees Are Most Likely to Share
research
The Types of Social Media Content Employees Are Most Likely to Share
Workers say the social content types they are most likely to share from their employer are educational posts and updates about employees, according to recent research. Check out the study findings. »
The Four Pillars of a Great Blog
infographic
The Four Pillars of a Great Blog
The Internet is full of blogs from both companies and individuals. So, how can you ensure your blog stands out and builds a loyal audience? This infographic explores some keys to blogging success. Check out the infographic. »
Hundreds of B2B Insights Are Disappearing Soon!
MarketingProfs B2B Forum On-Demand
Digital marketing is always on the move. Don't rely on marketing ideas from four years ago—capitalize on today's trends to stay at the cutting edge. Get current tactics and techniques from B2B Forum On-Demand, featuring today's top marketers. It's a B2B marketer's paradise! But be prepared to take notes—the 5 keynotes and 46 sessions are only available until Dec 31. Free to all PRO members!
Show me the streams!
Afoot in the Neighborhood
MarketingProfs community goings-on
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
You're probably familiar with the legendary Marketing Smarts Podcast, which recently passed its 500th episode (Whoa!). But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Friday on YouTube, MarketingProfs Facebook PRO Group, and LinkedIn!
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
Did You Miss Us?
Recent MarketingProfs content
DIY vs. Professional Video Production: A Brief Guide »
Boost Your Marketing Team With These Eight Research-Based Tactics »
How Much Content Marketers Make: Salaries for Seven Positions »
Five Ways to Optimize Your Videos for Search [Infographic] »
Perceptual Maps and Competition: How to Understand and Improve Your Position in the Market »
Customer Benefits: A Brief Introduction to Why Customers Buy Your Products »
News You Can Use
Updates from around the industry
RollWorks Ushers in New Level of Intent Data Sophistication With Open Beta of Keyword Intent Marketing Dive
Lancey Secures $2M to Let B2B Software Buyers 'Try Before You Buy' BetaKit
Drift Becomes a Microsoft Dynamics 365 Partner PR Newswire
SalesIntel and Salesvue Partner to Enhance Industry’s Best Native Sales Engagement Platform PRWeb
Demandbase Customers, Including Deep Instinct, Folloze, Diebold Nixdorf, and Thales, See Remarkable Success in 2022 PR Newswire
Terminus Strengthens Go-To-Market Leadership With Key Promotions Yahoo Finance
Upcoming Events
DEC
13
[Webinar] How to Overcome the Biggest B2B Buying Barriers
45 minutes with Nancy Harhut
DEC
14
[PRO Webinar] The Future of B2B Marketing: Hot Advice & Smart Insights for 2023
60-minute intimate fireside chat with our panel of experts
JAN
13
[Friday Forum] Future Trends Friday Forum
3 sessions | sponsored by Momentive
MarketingProfs

Comments? Contact us.
Advertising/Sponsorship here or telephone 866-557-9625.
Read our Terms of Service here.

MarketingProfs LLC
1985 Riviera Dr, Ste 103-17
Mount Pleasant, SC 29464

Did someone who cares about you forward this to you? Subscribe here to get your own copy.