MarketingProfs This Week

Saturday, February 26, 2022

📋 Table of Contents

1. Five Types of Content to Include in Your Sales Enablement Playbook

2. The Rise of the Self-Service B2B Buyer

3. How PR Can Support Your Marketing Lightning Strike

4. The Positives and Negatives of Working From Home

5. How to Revolutionize Your ABM Strategy With Chatbots

6. Five Trends That Will Dominate Influencer Marketing in 2022

7. Step by Step MarketingProfs PRO webinar

Scroll down for more, including industry news, community goings-on, and other useful resources.

Five Types of Content to Include in Your Sales Enablement Playbook
article
Five Types of Content to Include in Your Sales Enablement Playbook
So... you're relatively new to content marketing. You keep hearing about "sales enablement." What exactly is that? And what content types can you tailor specifically for Sales? This article has your answers. »
The Rise of the Self-Service B2B Buyer
research
The Rise of the Self-Service B2B Buyer
B2B buyers and marketers agree that the COVID-19 pandemic has changed the buying process: Buyers are investigating more on their own and taking more control, according to recent research. Check out the study findings. »
How PR Can Support Your Marketing Lightning Strike
article
How PR Can Support Your Marketing Lightning Strike
A lot of factors go into an effective lightning strike moment—the sudden flash of attention that draws attention to your brand. And if a PR strategy isn't one of them, you're doing it wrong. Here's why. »
The Positives and Negatives of Working From Home
research
The Positives and Negatives of Working From Home
People who have been working from home because of the pandemic say teleworking has made it easier to balance their work and personal lives but has made them feel less connected to their coworkers, according to recent research. Check out the study findings. »
How to Revolutionize Your ABM Strategy With Chatbots
article
How to Revolutionize Your ABM Strategy With Chatbots
Chatbots have moved well beyond the initial "Hello! How can I help you today?" B2B marketers can make great use of them in their account-based marketing strategy. »
Five Trends That Will Dominate Influencer Marketing in 2022
infographic
Five Trends That Will Dominate Influencer Marketing in 2022
What changes will have a big impact on influencer marketing this year? This infographic looks at five major influencer marketing trends, including what's driving those trends and how marketers can adapt to them. Check out the infographic. »
Step by Step
MarketingProfs PRO webinar
Does your audience get lost on their way to your cash register? Lead your audience by the hand—from tire kicker to customer—with a Customer Journey Map. Work with CX expert Jeannie Walters to map your customer's journey on Thursday, March 3, in a lunch-hour Working Webinar. Jeannie will show you what it takes to Get Customers Through Your Digital Door.
Walk this way
Afoot in the Neighborhood
MarketingProfs community goings-on
Hark! A new MarketingProfs Master Class approaches... join Christopher S. Penn on March 9 for Google Analytics 4 for Marketers. He'll walk you through how to use GA4, from setup to data analysis. Register now!
Our latest Working Webinar series is B2B Content as CX, and the third lunch-hour session, Get Customers Through Your Digital Door, is on March 3. Don't miss host Jeannie Walters and her CX expertise in this hands-on event.
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Fractional CMOMarket ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
Did You Miss Us?
Recent MarketingProfs content
The Rise of the Self-Service B2B Buyer »
Five Trends That Will Dominate Influencer Marketing in 2022 [Infographic] »
What to Do Before You Launch: Jimmy Rose on Marketing Smarts [Podcast] »
The Four Biggest Mistakes You Are Making in Your PowerPoints and Presentations »
How to Elevate Your Social Media ROI [Infographic] »
The Missing Element in B2B Marketing Data »
News You Can Use
Updates from around the industry
Bombora and Bidtellect Partner on First-to-Market Cookieless B2B Solution MarTech Series
Sabio Announces Signing of Definitive Agreement to Acquire Connected TV Technology Pioneer Vidillion Yahoo Finance
Convictional Raises $40M to Accelerate Automation of B2B Trade Forbes
New ON24 Partner Network Brings Together Leading Sales and Marketing Solutions for Customers Yahoo Finance
Jabmo Joins ON24 Partner Network as the First Integrated ABM Premier Partner MarTech Series
SugarCRM Relaunches SugarOutfitters Marketplace iTWire
Upcoming Events
MAR
3
[B2B Content as CX Working Webinar]
Get Customers Through Your Digital Door | 60 minutes
MAR
9
[Master Class] Google Analytics 4 for Marketers
Live Kickoff Watch Party with Christopher S. Penn
MAR
10
[B2B Content as CX Working Webinar]
Better Funnel. Better Retention. | 60 minutes
MAR
10
[Webinar] Social Media Marketing Strategy: How You Can Succeed in 2022
45 minutes | sponsored by Tinuiti
MAR
11
[Friday Forum] Marketing and Sales Enablement
3 live sessions | sponsored by Allego
MarketingProfs

Comments? Contact us.
Advertising/Sponsorship here or telephone 866-557-9625.
Read our Terms of Service here.

MarketingProfs LLC
1985 Riviera Dr, Ste 103-17
Mount Pleasant, SC 29464

Did someone who cares about you forward this to you? Subscribe here to get your own copy.