📋 Table of Contents

Saturday, February 5, 2022

📋 Table of Contents

1. Five Ways B2B Companies Can Use Explainer Videos

2. The Importance of Revenue Operations in Your Organization: Jen Spencer on MarketingSmarts

3. Six Out-of-Home Advertising Tactics to Reach B2B Audiences

4. Social Media Checklist: What to Do Each Day, Week, and Month

5. Eight B2B Visual Content Marketing Ideas

6. The Top Time-Wasters That Take Sales Reps Away From Selling

7. Marketing Agencies vs. In-House Staff: Will Workloads Shift?

8. Before You Even Know They Exist… MarketingProfs PRO webinar

Scroll down for more, including industry news, community goings-on, and other useful resources.

article

Five Ways B2B Companies Can Use Explainer Videos

Most people throw out how-to manuals and go straight to YouTube to understand how to do something, and they should be able to do the same for your company. Here are five ways to explain your business with video. »

podcast

The Importance of Revenue Operations in Your Organization: Jen Spencer on MarketingSmarts

The reason you're just now hearing about RevOps everywhere, says SmartBug Media CEO Jen Spencer, is because leaps in technology are redefining the architecture of companies. Read more and listen in on this fascinating conversation. »

article

Six Out-of-Home Advertising Tactics to Reach B2B Audiences

In the digital age, it can feel fruitless to market to people out "in the wild." But for a truly omnichannel approach, OOH ads shouldn't be ruled out. Here are six ways to take advantage of them. »

infographic

Social Media Checklist: What to Do Each Day, Week, and Month

This infographic from VizionOnline provides a handy checklist for the social media marketing tasks that should be tackled each day, week, and month. Check out the infographic. »

article

Eight B2B Visual Content Marketing Ideas

Sick of staring at cheesy stock images all day to use in your marketing? Don't fall into the people-looking-at-a-whiteboard hole. Check out these other eight visual content ideas. »

research

The Top Time-Wasters That Take Sales Reps Away From Selling

Salespeople say 41% of their working time on average is lost to activities that don't generate revenue, according to recent research. Check out the study findings. »

research

Marketing Agencies vs. In-House Staff: Will Workloads Shift?

Most marketers say they do not expect in-house staff to take over work from their marketing agency partners over the next few years, according to recent research. Check out the study findings. »

Before You Even Know They Exist…

MarketingProfs PRO webinar

Customers know more about your company—and your competition—before you even know they exist. Why? Because they're consuming content to solve problems. Great content can make their customer experience unforgettable. Join CX expert Jeannie Walters on Feb 10 for the first session of our newest Working Webinar series, Customers Crave Self-Service Content.

Be unforgettable

Afoot in the Neighborhood

MarketingProfs community goings-on

Did you miss our very own rockstar Kenda Macdonald's Fewer Random Acts of Content webinar? Never fear, because it's now available to watch on-demand. Check it out!

Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Fractional CMO, Market Research, Branding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.

How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!

Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.

A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.

Did You Miss Us?

Recent MarketingProfs content

Podcasting and Video Are Still Untapped Markets »

Marketing Agencies vs. In-House Staff: Will Workloads Shift? »

Five Ways B2B Companies Can Use Explainer Videos »

Social Media Checklist: What to Do Each Day, Week, and Month [Infographic] »

How Dynamic Content Can Boost Your Email Marketing Campaigns »

Target Acquired: Geofencing Creates Better Ads for Retailers »

News You Can Use

Updates from around the industry

B2B Payments Provider Vendorin Rebrands as Corcentric Payments Yahoo Finance

Vendelux Raises Seed Round Funding to Provide Marketers With Event Marketing Intelligence PR Newswire

Nextech AR Signs 3D Model Deal With B2B Design Industry Technology Platform and Marketplace DesignerInc MarTech Series

Subscription Management Platform Chargebee Nabs $250M as SaaS Soars VentureBeat

Agent3 Acquires Demand Gen Specialist oneninefive to Accelerate Delivery of Account-Centric Demand Gen at Scale Yahoo Finance

GWI Secures $180M for Audience Insights SaaS Platform PYMNTS

SugarCRM Introduces Integrated Playbook Functionality to Support Guided Selling and CRM Process Automation B2B Marketing Online

Upcoming Events

FEB

[Webinar] The Marketers Essential Guide to Events in 2022
45 minutes | sponsored by Glisser

FEB

[B2B Content as CX Working Webinar]
Customers Crave Self-Service Content | 60 minutes

FEB

[Friday Forum] Future Trends
3 live sessions | sponsored by MNTN

FEB

[Webinar] SCALE With ABM
45 minutes | sponsored by Terminus

FEB

[B2B Content as CX Working Webinar]
Uncover Customer Clues | 60 minutes

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