Most marketers say they do not expect in-house staff to take over work from their marketing agency partners over the next few years, according to recent research from RSW/US.
The report was based on data from a survey conducted in December 2021 among 120 senior-level marketers and 110 executives at marketing agencies.
Some 45% of marketers say they expect the current workload split between in-house staff and marketing agencies to stay the same over the next few years,18% expect in-house staff to handle a smaller share of work, and 37% say they expect in-house staff to handle a greater share of work.
Executives at marketing agencies also do not foresee major changes, with 52% saying they expect the split of work between their agency and their clients' in-house teams to remain the same in 2022.
Some 70% of marketers say they did not cut back on the number of marketing agencies they partner with in 2021.
About the research: The report was based on data from a survey conducted in December 2021 among 120 senior-level marketers and 110 executives at marketing agencies.
Enter your email address to keep reading ...
Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access…
Marketing Management Articles
You may like these other MarketingProfs articles related to Marketing Management:
- How to Find and Nurture the Entrepreneurs in Your Company
- Does Marketing or Sales Own Customer Strategy?
- Five Tips for Effective Communication With Distributed Teams
- Taking the Long View: The Hardest But Most Valuable Way to Run an Agency
- What We've Got Here, Marketers, Is a Failure to Communicate (Marketing's Value)
- Data Privacy Dates to Watch for in 2023—And How to Prepare