A Marketer's Field Guide to Financial Goal-Setting & Measurement
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New Master Class
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| If you want to get results and earn respect, you need to be able to tie your marketing efforts to revenue and business goals. Learn how with our new Master Class (included with a PRO membership), launching May 11. |
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| Afoot in the Neighborhood |
| MarketingProfs community goings-on |
| Yet another MarketingProfs Master Class! Starting May 11, 13 bite-sized lessons will help you develop the financial acumen and measurement skills needed to make smarter marketing decisions, impress your CFO and management team, and prove your value. Reserve your spot. |
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| We've launched a suite of B2B consulting and content services—called MarketingProfs DNA (Defensible Net Advantage)—aligned with core marketing disciplines: positioning and messaging, customer experience, and demand generation. They're especially designed for marketers who have strategic work to do but don't have the time or team to ensure success. See how MarketingProfs can help. |
| Whether you're planning content, advertising, webinars, or all the other ways to generate leads for your sales team, it pays to plan ahead. Budgets are tight, so you gotta be efficient and do the job right the first time. Download our best-practices guide for busy marketers to learn how to focus your email copy and design to maximize engagement, create a good landing page for a digital ad, make your content syndication irresistible, follow up with webinar leads, and more! |
| News You Can Use |
| Updates from around the industry |
| Team ITG Acquires New York MarTech Consulting Firm MAD as Part of Expansion Plans in the US Business Leader |
| Image Audiovisuals Releases Its Exclusive Virtual Platform for the Colorado Convention Center ImageAV |
| Alyce Raises $30M in Series B Funding FINSMES |
| Swaarm Launches Privacy-Enabled Attribution in Response to Apple's IDFA Removal Business Wire |
| Indicative Unveils 'Journeys' to Give Product Teams Better Insight Into Customer Behavior PR Newswire |
| Data Axle Named a Leader in B2B Marketing Data Providers Q2 2021 Analyst Report EIN Presswire |
| Zeotap Builds Momentum as Marketing Industry Shifts Away From Cookies Zeotap |
| Leading B2B Intent Data Provider Bombora Gets Funding: Runway Growth Capital Provides $20 Million MarTech |
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