MarketingProfs This Week

Saturday, July 16, 2022

📋 Table of Contents

1. 12 Tips for Making a Standout LinkedIn Profile

2. Out-of-Home Advertising for B2B Marketing Success: Matthew O'Connor on Marketing Smarts

3. Four Steps to Stronger Case Studies

4. The Power of Storytelling in B2B Marketing

5. Three Ways to Set Your Clients Up for Success

6. The Top Challenges B2B Sales Reps Face Early in the Sales Cycle

7. 53+ Reasons to Join us This October in Boston MarketingProfs B2B Forum

Scroll down for more, including industry news, community goings-on, and other useful resources.

12 Tips for Making a Standout LinkedIn Profile
infographic
12 Tips for Making a Standout LinkedIn Profile
This infographic provides 12 tips for structuring your LinkedIn profile, choosing the right content, and optimizing elements to ensure you're found. Check out the infographic. »
Out-of-Home Advertising for B2B Marketing Success: Matthew O'Connor on Marketing Smarts
podcast
Out-of-Home Advertising for B2B Marketing Success: Matthew O'Connor on Marketing Smarts
How can B2B marketers make use of out-of-home (OOH) advertising? Learn how to get started, tackle hurdles along the way, measure your success, and more from AdQuick CEO Matthew O'Connor. Read more and listen in. »
Four Steps to Stronger Case Studies
article
Four Steps to Stronger Case Studies
Your case studies are probably boring, but don't panic. It's not the cases that are the problem; it's the way you're presenting them. Fix it with this four-step cure. »
The Power of Storytelling in B2B Marketing
article
The Power of Storytelling in B2B Marketing
Give personality to a software feature. Provide an epic tale with a product update. Even business buyers are swayed by stories, which bring emotion—and humanity—to your brand. »
Three Ways to Set Your Clients Up for Success
article
Three Ways to Set Your Clients Up for Success
As an agency, you have more than just the smarts to help your clients with their bottom line; You have the means to prove marketing's value to the business—and showcase your own awesomeness. »
The Top Challenges B2B Sales Reps Face Early in the Sales Cycle
research
The Top Challenges B2B Sales Reps Face Early in the Sales Cycle
B2B salespeople say their biggest challenge early in the sales cycle is personalizing their pitches to individual prospects, according to recent research. Check out the study findings. »
53+ Reasons to Join us This October in Boston
MarketingProfs B2B Forum
Whether you'd like to concentrate on content strategy, get more leads from LinkedIn ads, or recharge and overcome B2B burnout, we've got you covered! B2B Forum offers 53 insightful and inspirational sessions waiting for 450 marketers in Boston. Are you one of them? Take a peek at the program and see what's waiting for you!
Get with the program
Afoot in the Neighborhood
MarketingProfs community goings-on
You're probably familiar with the legendary Marketing Smarts Podcast, which recently passed its 500th episode (Whoa!). But did you know it now has its own YouTube show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out!
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
Did You Miss Us?
Recent MarketingProfs content
The Power of Storytelling in B2B Marketing »
The Top Challenges B2B Sales Reps Face Early in the Sales Cycle »
12 Tips for Making a Standout LinkedIn Profile [Infographic] »
How to Write Persuasive Blog Posts: A Template »
How to Make B2B Content Less Boring: Julie Revelant on Marketing Smarts [Podcast] »
Gen Z Trends on YouTube: Three New Types of Creativity [Infographic] »
News You Can Use
Updates from around the industry
Fuel Cycle Introduces Over 5,000 App Integrations to Automate Workflows in Delta Testing PR Newswire
Dialectica Launches B2B Surveys Service in the Americas to Meet Demand for Real-Time, Informed Decision-Making Yahoo Finance
Acumatica Broadens Strategic Relationship With Shopify to Enhance Experiences for B2B Buyers PR Newswire
Decathlon and Payer Strike Deal for Digital B2B Invoicing PYMNTS
Khoros and EveryoneSocial Partner to Strengthen Digital Marketing Strategies Across Social Channels Business Wire
RollWorks Helps B2B Companies Expedite Time to Value for Account-Based Marketing MarTech Series
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