Five Ways to Maximize Your Tradeshow ROI

After a couple of years online, most marketers are thrilled at the idea of getting back to in-person events.

Tradeshows in particular are ideal for generating leads and growing relationships the way we like to best... face-to-face, without a screen in between us and our prospects.

But now that events are moving back to in-person, how can you make the most of the events you go to? What can you do to optimize your time on the tradeshow floor AND help ensure a positive return on your investment?

Join the event marketing team from Cvent at this free training to learn how these experts maximize their tradeshow ROI at events they attend. They'll discuss the five surefire strategies they consistently use to get results.

You'll learn:

  • Pre-show: Tips for attracting qualified booth visitors
  • At the show: Ways to capture and manage leads right from the show floor
  • Post-show: Best-practices for data integration and reporting


Robin Clark

Robin has 15 years' experience in marketing and events, driven by her passion for helping bring people together. She understands the significant influence that planning and marketing have on each other throughout the event design process, and she uses that knowledge to build effective, measurable event promotion strategies.

Barbara Pavesi

Barbara has over 12 years' experience in marketing and events in a variety of industries, from music to aviation. Driven by her passion for collaboration and shared experiences, she works to bring cross-functional teams together through shared measurable goals that not only move the sales needle but also showcase brands in their best light.

Erica Edney

Erica is a product expert and liaison between Cvent's Sales and Product teams. She consults with event professionals on the power of the platform and collaborates with the product team on development and product enhancements. Erica is also an expert in Cvent's Trade Show Solutions, a suite of products to help event organizers at tradeshows. She's been at Cvent for 3+ years.


Sponsored by Cvent
Founded in 1999, Cvent delivers a comprehensive event marketing and management platform and offers a global marketplace where event professionals collaborate with venues to create engaging, impactful experiences. Cvent’s suite of products automates and simplifies the entire event management process to maximize the impact of in-person, virtual, and hybrid events.
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  • Date: July 21, 2022
  • Length: 45 minutes
  • Presenter: Robin Clark, Barbara Pavesi, Erica Edney
  • Sponsor: Cvent
  • Topic: Demand Generation, Event Marketing, Measurement & Analytics
  • Price: $0


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