📋 Table of Contents

Saturday, July 2, 2022

📋 Table of Contents

1. When and How to Use Plain-Text Email in Marketing: Use Cases, Design Best-Practices

2. Different Is Better Than Better, Part 2: Sally Hogshead on Marketing Smarts

3. The Pain of Marketing Leaders: Why We're Overwhelmed and What We Can Do About It

4. 11 Types of Marketing That Should Be on Your Radar

5. Create a Customer Success Team From Scratch in 10 Steps

6. Small Business Owners' Favorite Tactics for Different Funnel Stages

7. Survey Says... You're a Leader! MarketingProfs Master Class

Scroll down for more, including industry news, community goings-on, and other useful resources.

article

When and How to Use Plain-Text Email in Marketing: Use Cases, Design Best-Practices

It's hard to remember a time you could open an email and not be assaulted by buttons and graphics and neon colors. Is there any place for boring typeface in the marketing world anymore? Perhaps. Here are some situations when plain text is effective. »

podcast

Different Is Better Than Better, Part 2: Sally Hogshead on Marketing Smarts

In Part 2 of our conversation with Sally Hogshead, she delves into the importance of brands' repositioning their flaws instead of trying to fix them, of their identifying what they already are instead of trying to change. Read more and listen in. »

article

The Pain of Marketing Leaders: Why We're Overwhelmed and What We Can Do About It

If you can barely remember the "once upon a time" when your marketing job was satisfying and fun, you're not alone. Marketing leaders deal with pressure from every direction. Here's why—and three steps you can take to regain control. »

infographic

11 Types of Marketing That Should Be on Your Radar

As you develop your marketing strategies, which tactics and approaches should you be considering? To help marketers figure out what to devote time and budget towards, Brafton created this infographic. Check it out. »

article

Create a Customer Success Team From Scratch in 10 Steps

Sometimes the best way to own customer success is to create Customer Success—its own department, that is. But how? Here's a 10-step guide. »

research

Small Business Owners' Favorite Tactics for Different Funnel Stages

Small business owners and entrepreneurs rank content marketing, social media ads, and word-of-mouth as the most effective tactics for garnering interest and attention from audiences, according to recent research. Check out the study findings. »

Survey Says... You're a Leader!

MarketingProfs Master Class

Ready to get the inside scoop on your market's dreams and desires, tap into endless content ideas, and show the world you're a thought leader? Then join Michele Linn, co-founder of Mantis Research, for the launch of our all-new Master Class: Using Research for Content and Thought Leadership. The first interactive Watch Party on July 13 covers Lessons 1-6.

Enroll now

Afoot in the Neighborhood

MarketingProfs community goings-on

From creating a content strategy that gives you a competitive advantage to doubling your LinkedIn ad performance, the 2022 B2B conference program is packed with fresh ideas to help you get results. Check out the full conference agenda now!

Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market Research, Branding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.

How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!

Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.

A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.

Did You Miss Us?

Recent MarketingProfs content

Small Business Owners' Favorite Tactics for Different Funnel Stages »

The Pain of Marketing Leaders: Why We're Overwhelmed and What We Can Do About It »

Ad Creative Best-Practices for Reddit [Infographic] »

Different Is Better Than Better, Part 1: Sally Hogshead on Marketing Smarts [Podcast] »

Five Ways Marketing Can Support the Sales Process to Maximize Growth »

Hot Topics: The Summer Conversions Trending on Twitter [Infographic] »

News You Can Use

Updates from around the industry

Allego Launches Allego 7 to Power Sales Enablement That Wins Sellers and Buyers PR Newswire

eZ-XPO Launches World’s First All-in-One Virtual Sales Expo Flywheel for B2B and B2C Lead Generation MarTech Series

Evinced Raises $38M Series B as Enterprises Shift Digital Accessibility Efforts Toward Software Model PR Newswire

Submittable Helps Companies Boost Morale by Maximizing Employee Engagement in Corporate Volunteering Business Wire

With New Sales Insights Solution, RollWorks Helps HubSpot Users Turn Marketing Customization Into More Powerful Sales Impact Marketing Dive

Gong.io’s AI Enables B2B Sales Teams to Spot Bad Deals Early With Revenue Intelligence VentureBeat

Upcoming Events

JUL

[Webinar] Crank Up the Summertime Heat on Your ABM Program
45 minutes | sponsored by Drift

JUL

[Master Class Watch Party | Lessons 1–6]
Using Research for Content and Thought Leadership

JUL

[Webinar] Your Secret to Weathering Economic Uncertainty
45 minutes | sponsored by BlueOcean

JUL

[Friday Forum] Customer Experience
3 live sessions | sponsored by ActiveCampaign

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