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Small business owners and entrepreneurs rank content marketing, social media ads, and word-of-mouth as the most effective tactics for garnering interest and attention from audiences, according to recent research from Skynova.

The report was based on data from a survey of 976 small business owners and entrepreneurs.

Some 86% of respondents say content production is effective for getting attention and interest, and 82% say social media ads and word of mouth are effective.

Respondents rank Facebook as the most effective online platform for getting attention and interest from audiences.

Business' owners most effective tactics for seeking attention and interest

Small business owners and entrepreneurs say the most effective tactics for improving online conversions are buy button optimizations (85% rank as effective) and using high-quality photos (83%).

Respondents say their biggest conversion challenge is identifying issues (49% cite as a top challenge).

Business owners' top five challenges with conversions

Small business owners and entrepreneurs say the most effective retention and reengagement tactics are teasing new products (90% cite as effective), releasing product updates (83%), and creating content exclusively for current customers (79%).

Business owners' retention and reengagement tactics and challenges

About the research: The report was based on data from a survey of 976 small business owners and entrepreneurs.

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji