MarketingProfs This Week

Saturday, September 25, 2021

📋 Table of Contents

1. Five Quick Video SEO Tips to Help More People Find Your Content

2. The Digital Pivot to Online Marketing: Eric Schwartzman on Marketing Smarts

3. How Including Links in LinkedIn Posts Affects Engagement

4. Why Marketing Maturity Needs to Be Top-of-Mind in Today's Digital Landscape

5. Voice-of-the-Customer Data: The Key to Human-Centered CX

6. How to Meet Customers' New Expectations With Tried-and-True Customer Service Best-Practices

7. People's Customer Service Preferences in Times of Crisis

8. Get Up to Speed on Strategy, Demand Gen, and Storytelling MarketingProfs B2B Forum

Scroll down for more, including industry news, community goings-on, and other useful resources.

Five Quick Video SEO Tips to Help More People Find Your Content
article
Five Quick Video SEO Tips to Help More People Find Your Content
Video content has become invaluable in digital marketing. But how do you optimize a video for search so people can easily find them? This article offers practical, effective tips. »
The Digital Pivot to Online Marketing: Eric Schwartzman on Marketing Smarts
podcast
The Digital Pivot to Online Marketing: Eric Schwartzman on Marketing Smarts
How do small and medium-sized businesses begin to take a bite out of the digital world? Author Eric Schwartzman argues that an effective transformation to online marketing requires owned media and new platforms. Read more and listen in on this fascinating conversation. »
How Including Links in LinkedIn Posts Affects Engagement
research
How Including Links in LinkedIn Posts Affects Engagement
Do LinkedIn posts with links or without links garner more engagement? To find out, Social Insider and Lightspan Digital analyzed engagement (likes, comments, and shares) on 86,504 LinkedIn posts from 883 brand pages. Check out the study findings. »
Why Marketing Maturity Needs to Be Top-of-Mind in Today's Digital Landscape
article
Why Marketing Maturity Needs to Be Top-of-Mind in Today's Digital Landscape
As a result of the pandemic, many businesses have developed newfound responsiveness and resiliency and are ready to evaluate and optimize their marketing strategies. A marketing maturity framework can help. »
Voice-of-the-Customer Data: The Key to Human-Centered CX
article
Voice-of-the-Customer Data: The Key to Human-Centered CX
Personalization and ABM are now the name of the game in B2B marketing,. But the secret to their success lies in collecting—and using—voice-of-the-customer data. Find out more. »
How to Meet Customers' New Expectations With Tried-and-True Customer Service Best-Practices
article
How to Meet Customers' New Expectations With Tried-and-True Customer Service Best-Practices
It's clear by now that the pandemic has changed interactions between businesses and customers. So what do customers expect from digital outreach and post-pandemic marketing? Here's a good place to start: customer service best-practices. »
People's Customer Service Preferences in Times of Crisis
infographic
People's Customer Service Preferences in Times of Crisis
In times of crisis people still prefer phone calls for customer service interactions, according to research from CGS. Check out the infographic. »
Get Up to Speed on Strategy, Demand Gen, and Storytelling
MarketingProfs B2B Forum
Take one of our intensive half-day workshops (or all three!) to sharpen your strategy, demand gen, and storytelling skills. You can add the workshops to your B2B Forum ticket or register for each one separately.
Learn more
Afoot in the Neighborhood
MarketingProfs community goings-on
Summer is over, but our summer series of "working webinars" is still available for PRO members on demand. Check out each hands-on resource: lead magnetslist-buildingwelcome campaigns, sales campaigns and pipelines, and nurture campaigns.
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage), is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, and Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
Did You Miss Us?
Recent MarketingProfs content
Why Marketing Maturity Needs to Be Top-of-Mind in Today's Digital Landscape »
Five Quick Video SEO Tips to Help More People Find Your Content »
A Media Data Model: What It Is and Why You Need One »
How Including Links in LinkedIn Posts Affects Engagement »
People's Customer Service Preferences in Times of Crisis [Infographic] »
The Power and Value of Brand: Maggie Gross on Marketing Smarts [Podcast] »
News You Can Use
Updates from around the industry
Semcasting Unveils Employee-Based Title Targeting Demand Gen Report
Iterable Expands Board of Directors With Confluent CMO Stephanie Buscemi PR Web
Square Seeks Bigger Businesses With Advanced Invoicing Subscription PYMNTS
Act-On Software Works With Zendesk to Provide Seamless Marketing Automation to Zendesk Sell Yahoo Finance
NetWise Partners With Union Resolute to Provide Highest-Quality B2B Data EIN News
Heap Announces Appointment of Steve Love as Chief Financial Officer MarTech Series
Optimizely Launches Data Core Service to Strengthen Digital Experience Platform Business Wire
Oracle Announces Fusion Marketing, the First Solution to Fully Automate Lead Generation and Qualification PR Newswire
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