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In the US, the day after Thanksgiving is a retailer's dream—one of the busiest shopping day of the year.

Every business, in fact, should capitalize on holiday cheer. But what if you're a service business or sell a more complex product, like content management systems, customer relationship management systems or niche products for a narrow market? What can businesses do to take advantage of the holiday shopping season?

What business or marketing challenges are you facing, especially with the New Year approaching? 200,000 "MarketingProfs Today" readers are available to check the list twice and provide gifts in the form of advice. Submit your challenge and receive a complimentary copy of our book, A Marketer's Guide to e-Newsletter Publishing.

This Week's Dilemma

Marketing wonderland during holiday season

The end of the year is a popular time for shopping. However, we're not a retailer, nor do we have a bricks-and-mortar store. We're a business that provides services and sells a Web-based application. How can a business like mine cash in on this time of the year, when shopping is big and businesses make last-minute tax-deductible purchases?

—Brooklyn, director of marketing

Previous Dilemma

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ABOUT THE AUTHOR

Hank Stroll (Hank@InternetVIZ.com) is publisher at InternetVIZ, a custom publisher of 24 B2B e-newsletters reaching 490,000 business executives.