Customers have more power than ever, requiring marketing to change how it works so it can better meet customer demands. These days, customers—not marketing or sales—control the message. Read on for readers' advice about the latest marketing hot buttons.

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Today's marketing hot buttons

Recently, you discussed traditional vs. new marketing. That got me thinking about today's challenges. What's the number-one hot button right now? What's the biggest challenge marketers are currently facing in the new millennium?

— Sheeba, Project Manager

The hot buttons that readers submitted vary from determining who's accountable to trying to get people to open "cold" emails. Different people tackle many different kinds of challenges, depending on their area of marketing.

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Hank Stroll ( is publisher at InternetVIZ, a custom publisher of 24 B2B e-newsletters reaching 490,000 business executives.