Five Fatal Social Media Errors (and How to Avoid Them)
More and more businesses are using social media to get their messages out. Twitter, Facebook, LinkedIn, YouTube, weblogs, and other user-driven platforms provide new opportunities to reach new audiences, or to reach existing audiences in new ways.
And, because they are user-driven, implementing them is relatively easy and inexpensive; there's no need for special HTML skills, FTP access, graphic design skills, or costly printing.
Too often, however, social-media marketing communication is undertaken without an integrated strategy in place. That is particularly true in the marketing of events and event-driven businesses.
But today the problem is endemic in small and large companies alike. The result is a flood of marketing communication, but fewer people actually receiving those messages.
In this article, I'll explore why marketers so often misuse social media platforms and how to ensure that you use them to communicate effectively.
The Cost of Social Media Misuse
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Comments
I particularly like the advice about falling prey to easy and cheap. This is what happened when email became the media of choice to deliver marketing messages. People got inundated with emails and chose to tune out by unsubscribing. It is really easy to take a route that encourages audiences to ignore you.
The advice on regular and succint newsletter is well received. I only read the well written ones that come regularly, not the overcrowded ones with low quality sales offers only. There has to be something easy to read that is of interest to me.
Great article - it underscores the need for STRATEGY; cheap & easy doesn't replace strategy & planning.
Love the "Assign ownership of audiences, not messages" advice.
Maria this article hits the key factors of effective - targeted - strategized marketing underpinned with regulated logistics. The "handshake" we all strive to obtain .......I have joined here, well worth reading. I have many blank pages in my head that need training wheels. Please continue to post.