In this article, you'll learn...
- How a mobile-friendly site can boost conversions
- How to align your calls to action with the mobile user mentality
- Why Web analytics and call tracking are essential to optimizing mobile conversions
According to ComScore, 69.5 million Americans owned a smartphone as of Dec. 31, 2010—up 13% from the three months prior. Of those users, 68.8% used their devices to send texts, 38.4% accessed the Internet via their smartphones, and 36.6% used mobile applications on them.
Moreover, more than one-half (55%) of US consumers who purchased a new handset in the three-month period ended May 2011 bought a smartphone instead of a feature phone, up from the 34% who did so during the same period a year earlier, according to Nielsen.
And according to Prosper Mobile Insights, some 53% of smartphone owners say they use all of the functions of their smartphone, so much so that "it's their life."
Those mobile adoption and use rates open the door for marketers to reach targeted audiences in a variety of new ways, including branded apps, online coupons, quick response (QR) codes, text messages, advertising, location-based services, and mobile websites.
But how can marketers optimize their mobile marketing campaigns, and track and record mobile conversions?
Below are three steps for boosting mobile marketing conversions.
1. Optimize your website for mobile