More than one-half (55%) of US consumers who purchased a new handset in the three-month period ended May 2011 bought a smartphone instead of a feature phone, up from the 34% who did so during the same period one year earlier, according to a survey from Nielsen.
Overall, 38% of US consumers owned a smartphone as of May 2011, and 62% owned a feature phone.
Google Android continued to be the most popular smartphone operating system (OS) as of May, with 38% of smartphone consumers owning Android devices.
Looking for great digital marketing data? MarketingProfs reviewed hundreds of research sources to create our most recent Digital Marketing Factbook (May 2010), a 296-page compilation of data and 254 charts, covering email marketing, social media, search engine marketing, e-commerce, and mobile marketing. Also check out The State of Social Media Marketing, a 240-page original research report from MarketingProfs.
Apple iOS Driving Smartphone Growth, Android Flat
Although Android OS leads among those who have recently purchased a new smartphone, Android's momentum has slowed since February 2011, giving way to Apple's iOS, which has registered the highest growth since February.
About the data: Findigns are from Nielsen’s May 2011 survey of mobile consumers in the US.
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