Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
Text:  A A

Potential Customers Are Telling You How to Market to Them!

by Arnie Kuenn  |  
August 23, 2011

In this article, you'll learn...

  • Four ways to conduct research online to spot consumer trends
  • How to identify what customers want and need

Between Google and Bing, the Big 2 search engines are determining search relevance using a very similar set of criteria. That is fortunate for us marketers because we can, to a large extent, standardize our marketing strategies for the Web and not have to spend an enormous amount of energy managing multiple approaches for different search engines... at least for now.

The key to achieving high rankings in search and creating buzz in social media is solid content. Period. So as a producer of content, you are now a publisher. You need to start seeing yourself that way.

Free Marketing Data

Publishers need to make engaging content happen. If they don't—if you don't—you won't succeed. As the saying goes, publish or perish. That means you need to create engagement. You need to create relevance. In a sense, you need to learn to read the minds of the searchers in your market.

The good news, the really good news, is that the Web gives you free marketing data that can guide you toward creating relevant subject matter, giving you a sneak peek into the minds of your customers.

Market research is about identifying the needs and desires of the population—and, especially, what that population is willing to buy to fulfill those needs and desires.

To get information about what consumers were doing, market researchers had to find ways to understand what would appeal to consumers. Before the explosion of the Internet, the way to conduct that kind of research was to survey consumers and create focus groups. It would have been impossible to ask every person whether he or she was interested in a particular kind of product, so information was gathered via demographic research and samples within demographics.

The Internet has changed the game. Information about your customers is now at your fingertips.

Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!


We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:

Arnie Kuenn is president of Vertical Measures, an agency specializing in providing strategic search, social, and content marketing services. He is the author of Accelerate! Moving Your Business Forward Through the Convergence of Search, Social & Content Marketing. You can find him on Twitter: @ArnieK.

Rate this  

Overall rating

  • This has a 4 star rating
  • This has a 4 star rating
  • This has a 4 star rating
  • This has a 4 star rating
  • This has a 4 star rating
1 rating(s)

Add a Comment


  • by Nick Stamoulis Wed Aug 24, 2011 via web

    If you're just willing to listen, your target audience will tell you exactly what they want to hear! I think we often get in our own way as marketers and think we have all the answers. It doesn't matter what we "know" about our target audience, it matter what they tell us!

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!