In this article, you'll learn...
- Three factors you should consider before naming your brand
- How to ensure you land on page one of Google SERPs
So, before you choose your brand name, you should understand the following three major facts about how Google rates and ranks personal and business names.
1. Some searches have an 'obvious' result
Some search queries leave almost no doubt about what a Web searcher is looking for.
Based on leaked information about Google's rating guidelines, Google distinguishes among the following three types of possible search query interpretation:
That said, in some cases, even when a word has several possible meanings (and the user's intent is not clear), Google won't suggest a choice. The entire first page of search results will be dominated by one meaning of the word.
So, before you pick a particular brand term, check whether any "obvious" search results for your brand keyword exist. It is easy: Just run a quick search of a word you are planning to brand yourself with. If you find "dominant interpretation" for that search query, the first page of search results will be stacked with that meaning, as in the case of "apple":