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What Every New Business Should Know About Google's Ranking of Names

by Ann Smarty  |  
December 15, 2011
  |  16,889 views

In this article, you'll learn...

  • Three factors you should consider before naming your brand
  • How to ensure you land on page one of Google SERPs

Google reputation management has long become one of the most important online marketing niches. It doesn't matter whether your brand is online or not; it will be googled.

So, before you choose your brand name, you should understand the following three major facts about how Google rates and ranks personal and business names.

1. Some searches have an 'obvious' result

Some search queries leave almost no doubt about what a Web searcher is looking for.

Based on leaked information about Google's rating guidelines, Google distinguishes among the following three types of possible search query interpretation:


That said, in some cases, even when a word has several possible meanings (and the user's intent is not clear), Google won't suggest a choice. The entire first page of search results will be dominated by one meaning of the word.

So, before you pick a particular brand term, check whether any "obvious" search results for your brand keyword exist. It is easy: Just run a quick search of a word you are planning to brand yourself with. If you find "dominant interpretation" for that search query, the first page of search results will be stacked with that meaning, as in the case of "apple":


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Ann Smarty is founder of ViralContentBee, a Web-based platform that uses a crowdsourcing model to facilitate the generation of real "social buzz" on quality content. She also offers guest-blogging services at SEO Smarty.

LinkedIn: Ann Smarty

Twittter: @seosmarty

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Comments

  • by Gerald Weber Fri Dec 16, 2011 via web

    Ann,

    Yes it's definitely been a trend of Google favoring large brands.

    I have something important to add to this as well, when it comes to brand names.

    The name of my company is Search Engine Marketing Group. However I used to refer to it as SEM Group on my site and in my logo etc. As an acronym.

    So about two years later I get a cease and desist letter from a oil and natural gas company to stop using their trademarked name.. They are a large NYSE publicly traded corporation. They are a completely different industry, but for some reason so they were worried that people were going to confuse my company with their.

    Oh and we were both ranking on the first page of Google for "SEM Group"

    I really find it funny that they were worried about little ol me. It's not like I could have taken their customers and started delivering them oil and gas products. LOL

    But my point is this. Also when choosing a brand name be careful that you're name it not too similar to any big brand or even smaller brand for that matter. Even if it's just an acronym.

  • by Ann Smarty Sat Dec 17, 2011 via web

    Thanks for the comment, G! Great point and example!

  • by Gerald Weber Sat Dec 17, 2011 via web

    No problem Ann.

    I always find your posts to be informative and useful! :-)

  • by Scott Jarvis Sat Dec 17, 2011 via web

    Great information to keep in mind when choosing products, brands, and domain names. Thanks for the info Ann!

  • by Ann Smarty Sat Dec 17, 2011 via web

    Thanks for reading it, Scott!

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