Naming: How-to articles covering the latest marketing tactics, tips, and strategies.

• Where in the World Is Your Brand From, and Why Does It Matter? [Infographic]Laura Forer
  The "geographic entanglement" of your company is one aspect of its brand that you have little control over, but it can have a big influence on your buyers. See this ...
  Brand Management, Branding, Marketing Strategy, Naming
• Bored With Brainstorming? Try These Five Creativity BoostersSandra Stewart
  Tired of brainstorming? It works if done right, but it's not the only way to shake loose creative ideas. Here are 5 effective ways to uncover core brand elements, reframe ...
  Creativity, Naming
• Four Visual Neuromarketing Hacks to Boost Your BrandingMostafa Dastras
  Any detail of your branding efforts can have a negative or positive effect on your customers' decision-making. These visual hacks will help you get attention and enhance your branding efforts.
  Advertising, Branding, Customer Behavior, Customer Engagement, Eye Tracking, Market Research, Naming, Retail Marketing
• Follow This One New Trend, and You Will Be Found OnlineMaris Callahan
  If you want to help people find and remember your brand online, you need a digital identity that stands out. Harness the availability of hundreds of new domains (think "mybrand.marketing") ...
  Brand Awareness, Brand Management, Naming, Publishing, Search Engine Marketing, SEO, Websites
• Anatomy of a Rebrand (Part 3 of 3): Six Tips for Successfully Launching Your New BrandJoe Staples
  Now that you've done all the work of creating your new brand, it's time to unveil it for the world to see. These six best-practices are essential to achieving a ...
  Advertising, Brand Awareness, Brand Management, Brand Positioning, Branding, Naming
• Anatomy of a Rebrand (Part 2 of 3): So You Need a New Identity... Now What?Joe Staples
  Once you've decided that you need a companywide makeover, use these nine tips to achieve the results you want on a reasonable timeline.
  Brand Equity, Branding, Logos, Marketing Strategy, Naming
• Anatomy of a Rebrand (Part 1 of 3): Should You Dump Your Brand Equity?Joe Staples
  It's hard to imagine a world where we lace up our Blue Ribbon Sports running shoes (instead of our Nikes), stop for lunch at Pete's Super Submarines (instead of Subway), ...
  Brand Equity, Brand Positioning, Branding, Naming, Search Engine Marketing, Websites
• Stop Obsessing Over the Verbing of Your Product NamesDan Cohen
  Marketers are obsessed with the "verbing" of their product names. But choosing a name in the hope that it (like Google and Roller Blade) becomes a verb? That's a bad ...
  Brand Positioning, Branding, Content, Creativity, Naming, Thought Leadership
• Your Website's URL: An Expensive .com Domain Name... or These Creative Alternatives?Mark Skoultchi
  One of the hardest financial decisions when naming or renaming a company or product is whether you should splurge for the exact .com domain name—and, if not, how you should ...
  Brand Awareness, Branding, E-Commerce, Naming, Websites
• Seven Tips for Creating a Company Name That Tells a Compelling StoryMark Skoultchi
  A good company name doesn't have to tell customers exactly what you do. Names that hinge on a compelling narrative are often far more powerful.
  Brand Management, Brand Positioning, Branding, Naming, Positioning

Naming: Podcasts containing in-depth interviews with smart marketers from all walks of life.

• 'Name That Brand': Naming Expert Mike Pile on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  A brand's name can make or break a business. Naming expert Mike Pile of Uppercase Branding shares his secrets for winning the high-stakes name game.
  Brand Awareness, Brand Positioning, Branding, Marketing Smarts, Naming, Positioning

Naming: Online seminar broadcasts from the best minds in marketing

• A Killer Facebook Fan Page: Building It, Keeping It Fresh, and Integrating It into Your MarketingBroadcast on 12/17/2009 with Jeff Widman
  A well-built Fan Page should attract visitors, turn them into fans, turn fans into customers, and help make customers your evangelists.
  Branding, Customer Evangelists, Facebook, Interactive Marketing, Naming, Social Media, Social Networking
• Small Business Series: Positioning, Naming and TaglinesBroadcast on 7/20/2007 with Michael Goodman
  Most small businesses can't afford to invest thousands of dollars in advertising and promotion every week. They have to rely on making the greatest possible impact with a small budget. The starting point for many of them is a well-thought-out positioning statement that captures the essence of the company and then gets translated into a meaningful and memorable tagline.Take a practical look at positioning as the cornerstone of a marketing plan and the basis for naming, taglines and brand building.
  Marketing Tips, Naming, Positioning, Positioning Statements, Small Business, Taglines

Naming: Tutorials — tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: How to Host a Successful Twitter ChatReleased on 7/8/2011 with Verónica Maria Jarski
  In this Take 10, Verónica Maria Jarski takes you through the eight essential ingredients of a rockin' good Twitter chat.
  Advertising, Community, Marketing Tips, Naming, Take 10, Twitter, Writing

Naming: Marketing downloads for the busy professional

• Small Biz How-To Guide: Positioning, Naming & Taglines
  Spot-on positioning leads to names that attract customers and taglines that sing. Get your small business on the track to marketing success.
  Naming, Positioning, Positioning Statements, Small Business, Taglines