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Naming: How-to articles covering the latest marketing tactics, tips, and strategies.
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Tasty Naming Lessons Delivered to You by Meal Kit CompaniesMark SkoultchiMeal kit companies can teach you more than just how to cook. This analysis of the names of the brands in that industry provides insight into creating memorable and evocative ...
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101 Fascinating Facts About Domain Names [Infographic]Laura ForerNearly 332 million domain names were registered in the second quarter of 2017 alone, according to today's infographic, which explores the history of domains, resources for maintaining them, and ways ...
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Where in the World Is Your Brand From, and Why Does It Matter? [Infographic]Laura ForerThe "geographic entanglement" of your company is one aspect of its brand that you have little control over, but it can have a big influence on your buyers. See this ...
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Bored With Brainstorming? Try These Five Creativity BoostersSandra StewartTired of brainstorming? It works if done right, but it's not the only way to shake loose creative ideas. Here are 5 effective ways to uncover core brand elements, reframe ...
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Four Visual Neuromarketing Hacks to Boost Your BrandingMostafa DastrasAny detail of your branding efforts can have a negative or positive effect on your customers' decision-making. These visual hacks will help you get attention and enhance your branding efforts.
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Follow This One New Trend, and You Will Be Found OnlineMaris CallahanIf you want to help people find and remember your brand online, you need a digital identity that stands out. Harness the availability of hundreds of new domains (think "mybrand.marketing") ...
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Anatomy of a Rebrand (Part 3 of 3): Six Tips for Successfully Launching Your New BrandJoe StaplesNow that you've done all the work of creating your new brand, it's time to unveil it for the world to see. These six best-practices are essential to achieving a ...
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Anatomy of a Rebrand (Part 2 of 3): So You Need a New Identity... Now What?Joe StaplesOnce you've decided that you need a companywide makeover, use these nine tips to achieve the results you want on a reasonable timeline.
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Anatomy of a Rebrand (Part 1 of 3): Should You Dump Your Brand Equity?Joe StaplesIt's hard to imagine a world where we lace up our Blue Ribbon Sports running shoes (instead of our Nikes), stop for lunch at Pete's Super Submarines (instead of Subway), ...
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Stop Obsessing Over the Verbing of Your Product NamesDan CohenMarketers are obsessed with the "verbing" of their product names. But choosing a name in the hope that it (like Google and Roller Blade) becomes a verb? That's a bad ...
Naming: Podcasts containing in-depth interviews with smart marketers from all walks of life.
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'Name That Brand': Naming Expert Mike Pile on Marketing Smarts [Podcast]by Kerry O'Shea GorgoneA brand's name can make or break a business. Naming expert Mike Pile of Uppercase Branding shares his secrets for winning the high-stakes name game.
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How-to Articles
Nine Ways to Create Sponsorship Packages for Virtual Events by Jordan Schwartz
Five Benefits of Influencer Marketing for Recession-Proofing ... by Ismael El-Qudsi
Addressing Mental Health in the Workplace in 2021: Three Ways to ... by Stacy Adams
How to Drive Sales and Marketing Alignment in an Enablement Role by Tamara Schenk
The 3Cs of Marketing Success: Ride the Wave to Go Far in Work ... by Ann Sung Ruckstuhl