Marketers know that webinars can be great lead-generation tools. Webcasts are also the top solution used by prospects when conducting research before making a buying decision. But virtual communications can also help companies build communities, communicate with customers, train sales teams and partners, measure the success of campaigns, and launch products.
The following nine case summaries illustrate just some of the possibilities.
1. Communicating With Communicators
A provider of public relations management software offers virtual learning opportunities to its customers via virtual conferences and a broad range of webinars where subject matter experts discuss a specific topic or issue. The company also hosts in-person summits; it reports that attendance at those traditional gatherings has not been adversely affected by the availability of virtual alternatives.
2. Enabling Partner Success
A world leader in design engineering software has developed a virtual Partner Training Center, a one-stop, 24/7 training resource seamlessly integrated with an existing learning management system. The virtual Partner Training Center acts as a catalyst for reaching and connecting with partners, arming them with the information they need to maximize sales. The end result: a more professional and engaging experience for thousands of partners worldwide.
3. Shopping for Retailers
This customer webinar series was developed to invite recruiters in the retail sector to get the HR insights they need without leaving their offices. Integrated with a leading marketing automation solution, Eloqua, the webcasts provided sophisticated registrant tracking—unique query strings were generated to track leads coming from the media, emails, marketing newsletters, and sales efforts. In addition, the integrated solution provided real-time registration and attendance metrics directly into the Eloqua system for a consolidated reporting dashboard.
4. A 'Hybrid' Product Launch