Business owners and executives who want to increase profits often seek newer, hotter media techniques or the latest in mobile technology.

But, more often than not, the most effective strategies have far less to do with tech than they do with the simple talent of connecting effectively with your customers and prospects, to plug the leaks in your sales, marketing, and product creation systems.

Here are three key ways you can connect more effectively with your audience, to increase your profits.

1. Make marketing magic

When you decide what to buy, chances are good that you look for proof that the product or service works—and so do your customers and prospects. Giving them that proof is the fastest and easiest way to improve your marketing.

The reality is that if you aren't offering at least 25 testimonials, at least five case studies, and real statistical data showing that 90% of your customers are satisfied or 95% would recommend you, you're missing an opportunity to increase your revenue by as much as one-third.

And if you think these missed opportunities occur only in small companies, think again. I've consulted with $100-million companies that lacked such proof because they hadn't put a system in place to gather testimonials, case studies, and statistical data. Without a system, it just doesn't happen. But that system can be very simple: A satisfaction survey can let you build all three forms of proof easily and inexpensively.

And because so many companies miss the opportunity to use effective surveys to gather testimonials, build case studies, and measure satisfaction, doing so offers you a big opportunity to differentiate yourself in the marketplace.

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image of Jeanne Hurlbert

Jeanne Hurlbert, PhD, is a co-founder of MySurveyExpert and consults in strategic survey research and market research.

LinkedIn: Jeanne Hurlbert