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Three Ways to Have Fun With Your Marketing (Even If You Have a 'Boring' Brand)

by Melanie Davis  |  
August 28, 2014
  |  7,247 views

When I'm talking to other marketing people about my job, one of the things I hear over and over again is, "You're so lucky! You get to have fun with your marketing.

"I wish we could have fun in our jobs."

That's because I work at a company with an irreverent brand, where it's perfectly OK to come to work looking like we do in the picture on the right.

And where this is a part of our website:


Here's the thing, though: You, too, can have fun with your marketing.

Sure, maybe you don't want to put up a video where one of your sales folks dresses up in a shiny silver jumpsuit on your website. And maybe a bio for your in-office massage chair wouldn't be quite on-brand. But just because you sell something kinda boring, or you have a brand that rates a 0/10 on the kooky scale, doesn't mean you can't have fun with your marketing.


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Melanie Davis is a marketing storyteller at Jellyvision, an interactive marketing company that helps you explain your important (but maybe kind of complex) messages in a delightful way.

Twitter: @melaniecdavis

LinkedIn: Melanie Davis

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  • by Fabienne RaphaŽl Sun Aug 31, 2014 via web

    Great post Melanie! You are so right about the fact that if our communications are more people focused and also with a glimpse of humor and difference, for sure our they will definitely more noticed. It will also be easier to build a relationship with your reader, customer, client, etc.

    I want to share with you what a friend of mine did and that was totally unexpected from a potential client.
    He sent a cell phone and programmed his office number in it. Therefore, when the potential client received the phone with a hand-written message, it was really easy for him to give a call back and schedule an appointment. He had a great return with this method.

  • by Meredith Watts Tue Sep 9, 2014 via web

    I really enjoyed this article and it is inspiring to see the different kinds of marketing for unsuspecting brands. The concept of getting to know your customer better rather by focusing on the experience rather than just exposing the brand is really interesting - "Rather, celebrate those customers. Help them. Teach them. Make their day a little brighter." This marketing direction is more worthwhile and can be adopted by all companies, no matter what product they are selling.

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