When I'm talking to other marketing people about my job, one of the things I hear over and over again is, "You're so lucky! You get to have fun with your marketing.

"I wish we could have fun in our jobs."

That's because I work at a company with an irreverent brand, where it's perfectly OK to come to work looking like we do in the picture on the right.

And where this is a part of our website:

Here's the thing, though: You, too, can have fun with your marketing.

Sure, maybe you don't want to put up a video where one of your sales folks dresses up in a shiny silver jumpsuit on your website. And maybe a bio for your in-office massage chair wouldn't be quite on-brand. But just because you sell something kinda boring, or you have a brand that rates a 0/10 on the kooky scale, doesn't mean you can't have fun with your marketing.

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ABOUT THE AUTHOR
image of Melanie Davis

Melanie Davis is a marketing storyteller at Jellyvision, an interactive marketing company that helps you explain your important (but maybe kind of complex) messages in a delightful way.

Twitter: @melaniecdavis

LinkedIn: Melanie Davis