Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
N E X T
Text:  A A

Top Five Questions Marketers Should Always Be Asking Themselves

by Preeti Upadhyaya  |  
November 11, 2014
  |  6,913 views

Marketers are juggling more projects and deadlines than ever. There's never been more pressure to create and maintain a brand that "sticks" with increasingly distracted audiences.

With so many different channels and metrics to consider, it can be easy to forget about the basics of marketing.

For marketers to keep their eye on the prize—their audience—marketers should always be asking themselves these five questions.

1. What are our target audiences' personas?

This is Marketing 101, but you'd be surprised how easy forgetting about this fundamental question is. Approaching every project thinking first and foremost about your audience should be second nature for you.


If you're just getting started, establishing audience personas will take some due diligence and a fair amount of market research. But it's well worth the effort if your campaigns are to have the most impact.

There are plenty of great resources for building audience personas. One important thing to remember, though, is that your audience can't—and shouldn't—be boiled down into just one or two average representations. Because your aim is to tailor your message to specific audiences, you need to dig deeper for a more granular view of those who will potentially interact with your product or service.

For example, if you are marketing project management software, you're obviously speaking to project managers. But there's a huge difference between a technical project manager, for instance, and a creative one.


Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!

WANT TO READ MORE?
SIGN UP TODAY ...
IT'S FREE!

We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:

Loading...

Preeti Upadhyaya is the content specialist at WebDAM, a leading cloud-based digital asset management platform that allows you to connect your brand, creative files, and team—anytime, anyplace—from any Web-enabled device.

LinkedIn: Preeti Upadhyaya

Rate this  

Overall rating

  • Not rated yet.

Add a Comment

Comments

  • by Kathy Tue Nov 11, 2014 via web

    Great article and spot on advice. I've used these 5 principles for years and they have saved my bacon more than once.

  • by Aquarian Resources Wed Nov 12, 2014 via web

    Informative Article

  • by John(pics.io) Mon Jul 27, 2015 via web

    Pretty basic article indeed.

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!