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29 Must-Read Content Marketing Articles of 2014

by Larry Kim  |  
December 9, 2014

Hot on the heels of the release of the 2015 B2B Content Marketing Benchmarks, Budgets, and Trends study from MarketingProfs and Content Marketing Institute, we're taking a look back at the most valuable and indispensable content marketing resources of 2014.

The study found that just 35% of marketers have a documented content strategy, and those without a strategy are eight times less likely to say they're effective at content marketing.

As you prepare your content marketing strategy for the coming year (and you ARE preparing one, right?) ,keep the following  expert tips, advice, and guides in mind.

The Art and Science of Content Marketing and Storytelling

1. The Irresistible Power of Storytelling as a Strategic Business Tool—Harvard Business Review

Executive coach and bestselling author Harrison Monarth explains what Budweiser and Shakespeare have in common in this column on the power of storytelling for brands.

2. Introducing the Periodic Table of Content Marketing—Econsultancy

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Larry Kim is the founder/CTO of WordStream Inc., provider of the AdWords Grader and 20 Minute PPC Work Week.

Google+: Larry Kim

Twitter: @larrykim

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  • by Nico Wed Dec 10, 2014 via web

    Great list of articles and as always with such lists, there are one or two that I haven't got around to reading yet ;)

  • by Zo @ Traction Digital Thu Dec 11, 2014 via web

    Very helpful list thanks! The only thing it'd be good to see more of is how to get your content to the right people. For example, we talk about how email can help content marketers target better:

  • by GoPromotional Fri Dec 12, 2014 via web

    This is a great post and I have noted plenty of useful areas. However, donít get hung up on metrics you canít act upon. Often, length of visit or the number of page views per visit wonít matter to your overall success. Instead, focus on how many leads and how many opportunities your content marketing team is influencing. At the end of the day the overall goal is to close business, not just increase your number of page views or followers. :)

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