When we really sit down and start to think about digital engagement, it probably feels like a complex and daunting exercise.
But when consumers are using more devices than ever before, across more channels than we could even fathom just a short 10 years ago, it's critical that marketers pause and ask themselves and their teams one simple question: How can we better engage our customers?
There's no magical solution to engagement, but you can take concrete steps to crafting a strategy that works.
Here are five actions that brands and companies can take to create an engagement strategy that not only aligns with business objectives but also provides a willing marketing team with a road map for success.
1. Write a customer-engagement manifesto
Marketers have heard the message loud and clear that using Big Data and creating personalized experiences is an imperative. But many struggle to articulate their goals.
A critical step for any champion, thought leader, or tiger team is to sit down and agree on a series of principles by which they'll govern and build an engagement strategy.