SEO Is Dead! Long Live the Latest Trend!

SEO is not dead, despite what a lot of people have been saying recently.

You still need to ensure that you're using best on-site SEO practices. If your competitors are optimizing their Web pages effectively through strategic use of keywords, internal linking, and image optimization—and you aren't—then you'll perform poorly in the search engine results pages (SERPs).

That poor performance will have an impact on everything from traffic to conversions to ROI. You still need to do the basics.

However, although SEO may not be dead, it has been evolving.

A Few Major Google Algorithm Updates

  1. Panda: Designed to stop sites with low-quality content from working their way into Google's top search results
  2. Penguin: Designed to stop websites that employ spammy link-building tactics from getting to the top of the search results
  3. Hummingbird: Designed to return the most relevant website for a search term by better understanding the language that searchers use

Those recent major Google algorithm updates all indicate that Google wants you to create an interesting website that is both relevant to your target audience's search terms and has a natural-looking link profile.

So how do you achieve those requirements?

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image of Jan Vels Jensen

Jan Vels Jensen is the chief marketing officer of Trustpilot, an online reviews community and technology platform. He is responsible for global marketing, growing customer loyalty, and building and managing Trustpilot's international brand.

Twitter: @janvjensen

LinkedIn: Jan Vels Jensen