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10 Essential Tools for Marketing on Instagram

by Preston Pierce  |  
March 18, 2016

Have you been using Instagram for social media marketing? Are you running low on tools to use along with this picture-sharing platform? Could you do with a little less work and a little more simplification?

Here are 10 tools to help you entice your audience, manage and grow a presence, and build your business using Instagram.

1. Tagboard

This tool keeps track of all trending hashtags. With the help of Tagboard, you can search any hashtag you like and find all of the most recent public posts that used that specific hashtag via Twitter, Facebook, Instagram, Google Plus, Vine, and Flickr. You may also favorite, re-tweet, reply, or comment on anything you like directly from Tagboard. The basic plan is free, but for more options you'll have to pay.

2. Simply Measured

As the name suggests, this tools is for measurement—an analytics tool. You can obtain a free report on how effectively you have been engaging with your audience, which photos were most liked, and how well you are performing on Instagram. The free version helps keep track of up to 25,000 followers.

3. Crowdfire

This top Instagram-friendly tool helps you track your followers. If you've followed too many people and you're wondering who your true fans are, you're going to need Crowdfire to sort that out. You can identify inactive followers, those who have unfollowed you, as well as the right people to follow. It will help you determine where your top followers are located and their Instagram habits (people they follow, hashtags they use, etc.)

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Preston Pierce is a creative head and blogger at Logo Ping, a UK-based logo design company where he designs brand identities and the UI of apps and websites.

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  • by Benni_Zackery Tue Mar 22, 2016 via web

    I'd like to suggest as #11 - got good experiences in monitoring campaigns with that tool!

  • by FrankByMonster Thu Nov 10, 2016 via web

    I see cool apps but I don't see the best one - - my favorite! check it out, it's very handy cuz' have option to choose location for searching and also finds real followers

  • by Clara Mon Aug 28, 2017 via web

    Preston, thanks for the great list!
    For Instagram monitoring and analytics I would recommend Snoopreport platform that allows to track the user actions as likes, comments, follows on Instagram and get user actions in weekly and monthly reports. So you can monitor the competitors, customers, influencers activity.

  • by Clara Thu Nov 9, 2017 via web

    Great article!
    I would recommend one more tool for Instagram - Snoopreport It tracks Instagram user actions as likes, comments and follows so you can research other users way of engagement, e.g. your competitors or Instagram influencers

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