PRO Case Study
Case Study: How a Company's Word-of-Mouth Strategies and Customer Focus Helped Grow Its User Base 150%
by Kimberly SmithCompany: FreshBooks
Contact: Saul Colt, 'Head of Magic' at FreshBooks
Location: Toronto, Ontario Canada
Industry: Small business services
Annual revenue: Confidential
Number of employees: 28
Quick Read
What's the quickest way to a small-business owner's heart? Make his or her life easier.
Toronto-based FreshBooks was founded on that idea—specifically, taking the pain out of small-business expense tracking, billing, and invoicing. That service, however, is not all that has made the company what it is today.
While businesses around the globe have been faltering, five-year-old FreshBooks has grown from close to 300,000 users to over 750,000 in the past year, and much of that can be strictly attributed to word-of-mouth.
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Comments
I love the idea of customer All Star cards. Very cool idea