This July Only: Save 30% on PRO with code SUMMER30 »

Real-World Education for Modern Marketers

Join Over 616,000 Marketing Professionals

Start here!
N E X T
Text:  A A
PRO

Case Study: How MyFax Upped Customer Engagement, Achieved a 79% NetPromoter Score

by   |    |  138 views

Company: MyFax
Contact: Steve Adams, Vice-President of Marketing
Location: Location: Ottawa, Ontario
Industry: Internet, B2C, B2B
Annual revenue: Confidential
Number of employees: 140

Quick Read:

MyFax is a leading internet-based fax service provider. In a highly competitive field, it has over 200,000 subscribers and competes with online fax services such as eFax, RapidFax, and RingCentral.

MyFax taps into the power of word-of-mouth referrals by consistently improving the customer experience, and it maintains highly personalized customer interactions to ensure long-term customer relationships.

However, as an online company, it faces the issue of how to individually engage customers and provide a meaningful customer experience, especially since nearly 60% of its customers register online—without personal interaction.


The Challenge:


Read the Full Article

PRO Membership is required to access this marketing case study. Sign up to read the full article and gain access to all of our PRO content!

Sign up for a 2-Day Free Trial  Learn more about PRO Membership

Rate this  

Overall rating

  • This has a 5 star rating
  • This has a 5 star rating
  • This has a 5 star rating
  • This has a 5 star rating
  • This has a 5 star rating
1 rating(s)

Add a Comment

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!