Real-World Education for Modern Marketers

Join Over 612,000 Marketing Professionals

Start here!
N E X T
Text:  A A
PRO

Case Study: How Kodak Generated Marvelous Results by Turning Users Into Superheroes

by   |    |  241 views

Company: Kodak Imaging Network
Contact: Camilla Bravo, Senior Director of Worldwide Brand Strategy
Location: Emeryville, CA
Industry: Photo Services, B2C
Annual revenue: Confidential
Number of employees: 200

Quick Read

Photo-storage and sharing site KodakGallery.com and digital-marketing firm EVB understand that there's a quasi-superhero side to all of us, or so we'd like to believe as we constantly attempt to cram more pursuits into a single day--a nearly universal pursuit to which many can relate.

That common experience helped the companies turn their campaign, based on OfficeMax's "Elf Yourself," into a viral-video marvel of its own. KodakGallery.com enabled users to upload their pictures and transform themselves, or family members and friends, into humorously depicted superheroes of everyday life.

Close to two million unique users took up the offer, and more than half went on to share the resulting videos with others, generating a surge in traffic and sales on KodakGallery.com.


Challenge


Read the Full Article

PRO Membership is required to access this marketing case study. Sign up to read the full article and gain access to all of our PRO content!

Sign up for a 2-Day Free Trial  Learn more about PRO Membership

Kimberly Smith is a staff writer for MarketingProfs. Reach her via kims@marketingprofs.com.

Rate this  

Overall rating

  • This has a 4 star rating
  • This has a 4 star rating
  • This has a 4 star rating
  • This has a 4 star rating
  • This has a 4 star rating
4 rating(s)

Add a Comment

Comments

  • by Karen Tue Mar 10, 2009 via web

    Fantastic article and idea I can't believe I've missed. Too bad their website is down.

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!