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Case Study: How Kodak Generated Marvelous Results by Turning Users Into Superheroes

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Company: Kodak Imaging Network
Contact: Camilla Bravo, Senior Director of Worldwide Brand Strategy
Location: Emeryville, CA
Industry: Photo Services, B2C
Annual revenue: Confidential
Number of employees: 200

Quick Read

Photo-storage and sharing site and digital-marketing firm EVB understand that there's a quasi-superhero side to all of us, or so we'd like to believe as we constantly attempt to cram more pursuits into a single day--a nearly universal pursuit to which many can relate.

That common experience helped the companies turn their campaign, based on OfficeMax's "Elf Yourself," into a viral-video marvel of its own. enabled users to upload their pictures and transform themselves, or family members and friends, into humorously depicted superheroes of everyday life.

Close to two million unique users took up the offer, and more than half went on to share the resulting videos with others, generating a surge in traffic and sales on


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Kimberly Smith is a staff writer for MarketingProfs. Reach her via

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  • by Karen Tue Mar 10, 2009 via web

    Fantastic article and idea I can't believe I've missed. Too bad their website is down.

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