Contact: Saul Colt, 'Head of Magic' at FreshBooks
Location: Toronto, Ontario Canada
Industry: Small business services
Annual revenue: Confidential
Number of employees: 28
What's the quickest way to a small-business owner's heart? Make his or her life easier.
Toronto-based FreshBooks was founded on that idea—specifically, taking the pain out of small-business expense tracking, billing, and invoicing. That service, however, is not all that has made the company what it is today.
While businesses around the globe have been faltering, five-year-old FreshBooks has grown from close to 300,000 users to over 750,000 in the past year, and much of that can be strictly attributed to word-of-mouth.
How'd they do it? Through a level of service that might best be described as refreshing.