Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
Text:  A A

Case Study: A Fresh Way to Use Email as an Interactive Tool

by   |    |  1,467 views

Company: Garden Fresh Restaurant Corp.
Contact: Jill Trecker, Manager of Guest Loyalty
Location: San Diego, Calif.
Industry: Restaurant
Annual revenue: Confidential
Number of employees: Confidential

Quick Read

Garden Fresh Restaurant Corp., which operates a restaurant chain, had more than half a million customers on its email list. But the company wanted customers to do more than print out coupons. It sought to build customer loyalty by using the email channel as an interactive tool.


Headquartered in San Diego, Calif., Garden Fresh operates 102 casual-dining, buffet-style Souplantation and Sweet Tomatoes restaurants in 15 states. The company had an enviable 500,000-plus membership for its Club Veg email list—but wasn't using it to its fullest advantage, instead leveraging it primarily as a one-way marketing channel.

"We wanted to be more interactive with our online club," said Jill Trecker, manager of Guest Loyalty.

Read the Full Article

PRO Membership is required to access this marketing case study. Sign up to read the full article and gain access to all of our PRO content!

Sign up for a 2-Day Free Trial  Learn more about PRO Membership
Christian Gulliksen is a writer who has authored several of the Get to the Po!nt newsletters for MarketingProfs. A former editor at Robb Report, he has also contributed to Worth, Variety, and The Hollywood Reporter.

Rate this  

Overall rating

  • This has a 5 star rating
  • This has a 5 star rating
  • This has a 5 star rating
  • This has a 5 star rating
  • This has a 5 star rating
1 rating(s)

Add a Comment

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!