Social networks have exploded in popularity in the past year.
More than 4 in 10 (43%) among those who are online now use social networking sites, such as Facebook, MySpace, and LinkedIn—up from 27% a year ago—according to the Consumer Internet Barometer, a quarterly report produced by the Conference Board and TNS.
Among the other findings of the study:
- More than half of social networkers log on at least once a day, and the majority log on several times a day.
- Interacting with family, friends, and celebrities are among the main reasons people log on to social-networking sites.
- Most users log on at home, although a quarter of social networkers log on at work, and 10% connect through their phone.
- Social networking spans all generations: About 19% of those age 55 and over visit these sites, up from just 6% a year ago.
- Women are more likely than men to use social networking sites (48% versus 38%), but usage has increased dramatically among both groups in just a year.
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